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In
marketing, a “wow
moment”, also known as the “aha
moment” or “value moment”, is
that pivotal experience with a
product or service where
everything suddenly clicks for
the prospect, and they get
what's great about your value
proposition.
An
aha moment occurs when a
prospect suddenly understands
the true value or utility of a
message, idea or product,
shifting from skepticism or
indifference to enthusiasm and
engagement.
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First
Impression
First
Impressionism
Impactful
Written Pitch
How To
Start a Written Pitch
Synopsis
Example |
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