Noble Failure

as a vital and useful part of the
innovation process


Innovation Process A-to-Z/360 noble failure freedom to fail forward


Vadim Kotelnikov

In radical innovation, every step forward is a step into terra incognita where failures are teachers and opportunities are guides

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Noble failure provides a great learning opportunity and should be viewed as a very lifeblood of success. It's only by trying lots of initiatives that you can improve your chances that one of them will be a real breakthrough.

Freedom to fail forward means a freedom to explore, venture, experiment, discover, and succeed in uncharted territory.


Failures are Stepping Stones to Success


Freedom to Fail

Successful Practices



Thomas Edison advice quotes invention discovery

I have not failed 700 times. When I have eliminated the ways that will not work, I will find the way that will work.

Thomas Edison




Charles Schwab defines noble failure as follow. Noble failure occurs when:

❶ you have a good plan and know what you're doing, you've thought everything through carefully, and have implemented with sufficient management discipline, that if you look back in review, you'd conclude it was thoughtfully done


Manage Failures

How To Prevent Failures

Turn Failures to Opportunities

Learning SWOT Questions




❷ you have a reasonable contingency plan to deal with any initial failure and the contingency plan must have been implemented

❸ you need to debrief yourself and ask what you can learn from the experience that will lead your company to be smarter next time.

  Innovation Process A-to-Z/360 noble failure freedom to fail forward


Soichiro Honda quotes

Success is 99% failure.

Soichiro Honda