❶ Follow the
presentation outline as closely as possible
Answer the most
meaningful questions in the outline ‒ not necessarily every one
❸ Add information you
feel is important even if it is not in the outline
❹ Try to allocate
about the same amount of time to each topic in the outline
❺ Don’t get bogged
down trying to describe products or technologies, just talk about
what the technology is used for.
❻ Try to answer the
questions in the outline crisply and directly. No time for
long explanations. You can elaborate later.
❼ Don’t exaggerate.
❽ Be as factual as
possible. Be prepared to defend any claims you make if
❾ Quantify claims
whenever possible. (Don’t say, “we’re going to make the best
widget in the industry.” Say, “our widget will have 200% more
performance than existing widgets and it will cost 30% less.”)
❿ If you don’t know
the answer to an important question, don’t be afraid to say so.
No one expects you to have all the answers at this stage.
(“One of the reasons we need some money is so we can answer that
⓫ Don’t use busy
charts. It takes too long to explain them. You have a
little over one minute for each major topic. A good
would be to have nine charts with simple reminder phrases for each
of the important topics to be addressed on each.
⓬ Use graphics,
pictures, charts, graphs, etc. if they will dramatize a point.
But make sure
your visuals are simple and easy to understand. Explain
the graphics carefully if necessary.
⓭ Keep asking
yourself, “Would I invest in this business? Why?” The
audience is interested in the investment promise of your
--not the technology.
⓮ Don’t try to say
everything in the 10-minute presentation. It is just an
“attention getter”. You can explain the details later,
assuming you succeed in creating some interest. Distill the
essence of your business into a few key,