Communication Skills

Business Communication


Effective Presentation

Impress and prompt the desired action

Vadim Kotelnikov advice quotes  

Vadim Kotelnikov, founder of 1000ventures - personal logo      Business e-Coach   Innompic Games icon

Vadim Kotelnikov



Select Your Content

Focus on your audience, not yourself
tell them what they need to know, not all you know!

Body Language Eye Contact Effective Listening Presentations: How To Make a Presentation - Focus on your audience




Our Brain Cannot Accept a Message When It:

  • Lacks enough or the right kind of information

  • Has no frame of reference

  • Is unable to find a familiar hook to connect the new information to the current state of mind

  • Can't connect the parts of what it's hearing as it has not been provided with an overall presentation structure



Effective Format of Presentation

  • Motivational opening. You must make a powerful first impression, inspire and arouse curiosity. Promise to tell the audience how they can get something they want. Lift your visor. Grab attention with an interesting fact, a provocative question, a joke, a short anecdote, or an inspiring quotation.

  • Introduction. You must manage expectations. Before you begin your presentation, be sure your participants know what to expect. Set the tone and the theme. Tell them how they will benefit from listening to your presentation... More

10 Essentials of Effective Communication

❶ Know your audience and match your message to their  audience.

Selling Is Problem Solving

❷ Understand perceptions and mental maps... More




Public Speaking

Presentation that Inspires Change  >>  Be a Story Teller

Sell Twin Benefits: General and Specific

Public Speaker BEs and DON'T BEs

Plan - Imagine - Adjust (PLIMAD)

Presentation  >>  Format    Visuals

How To Keep Your Audience Interested  >>  3 Magical Phrases

How To Sell Your Ideas To Decision Makers


Venture Marketer

Persuading  ●  Listening

Business Communication  >>  10 Tips

Venture Presentation

8 Issues in 8 Minutes  ●  How To Make

Knowing People

Mental Maps  >>  Predicates

Understanding Perceptions  >>  NLP Perceptual Positions


Analyze Your Audience

If you do want your message to hit the target,
make an adjustment to the wind.

Think from your audience point of view try to understand your listener's level of understanding, their map of reality, and anticipate what they want to know.

Understand EGA of Your Audience

Once you know what your audience wants, you can figure out how to  "sell" the benefits of your topic to them... More

Set Your Goal and Keep It Before You

Decide what it is you would like to happen as a result of your presentation. The four main goals of any communication are to inform, to request for an action, to persuade, and to build relationship.

Decide which of these goals you are planning to achieve. Let your listeners know what you want them to do near the beginning of your talk and again at the end.

Present your basic idea and give them an outline of your presentation that would lead you and your audience to the desired result.

Do Your Homework

Research your topic speak about something you have earned the right to talk about through experience or study. Anticipate questions, and make sure you have the facts to answer them.

"Develop reserve power", advised Dale Carnegie, "assemble a hundred thoughts around your theme, then discard ninety... Always prepare so that you are ready for any emergency such as a change of emphasis because of the previous speaker's remarks or a well-aimed question from the audience in the discussion period following your talk... This will give you reserve power, the power that makes people sit up and take notice."

Seize every opportunity to practice no professional in any field performs without practicing. Remember, your time in front of a group is your showcase.

Plan the Parts of Your Presentation

List all points you plan to cover. Group them in sections and put your list of sections in the order that best achieves your objectives. Begin with the most important topics. When you put your talk together, keep in mind why your audience would want to hear what you have to say.  >>>

Plan Your Format and Delivery

How you give your talk can be more important than what you say. Whenever possible speak from an outline. If you have a formal written speech to deliver, use a marking system in the text to guide your delivery.

Making a Powerful First Impression

First impressions last. The audience will make decisions about you from your first appearance, your words and the sound of your voice... More     

Confidence is the Key Predetermine Your Mind To Success

Peter's Placebo: An ounce of image is worth of a pound of performance.

That's the main secret of being a good presenter: you have to be confident to show confidence. You must be inspired by the deep belief in your cause. To have faith in yourself and your message, explore all phases of your subject and ask yourself how your talk will help the audience to get what they want.

Careful preparation provides the solid ground you need to support your self-confidence. Tell yourself you can do it, that you are more qualified than any member of the audience to give this particular talk.

Manage Expectations

Communication is a two-way street. Before you begin your workshop or presentation, be sure your participants know what to expect. They will arrive with some preconceived ideas. Your advance communication about your presentation needs to be clear to set the perceptions right so there is no confusion or disappointment... More

Keep Your Audience's Attention

Promise to tell the audience how they can get something they want to keep them interested >>>

Outline the agenda knowing your order increases attention... More

Do More than Lecture

Short lectures or verbal presentations of information need to be enhanced and supported with visuals and activities directly related to the information being presented. In the classroom, the teacher can complement his information by assigning extra study or independent practice. In a workshop, activities are more immediate small groups, games, buzz sessions, guided practice, role play, brainstorming. The idea is to engage the learners and stimulate them to participate in their own learning.

Provide for every type of learner visual, auditory and kinesthetic. Provide for everyone with things to see, hear and do. You'll stimulate your learners, whether in the classroom or meeting room. They'll enjoy it more, learn more and retain it longer.1





Ready To Use Presentations









1. "The Presentation Tipster", Jan Noyes