The Need To Market Your Venture
You may have
invented a great
new-to-the-world product, but you may feel at a strong competitive
disadvantage due to your company's relatively small size or its newness.
The marketplace has never heard of your
Before you can be effective in
marketing your product
to targeted end-user customers, you should
market the company itself.
Your venture's first strategic marketing
efforts should focus on potential partners because no company can
succeed without support.
How To Market Your Venture
Keep in mind that your
journey is not easily understood by
partners. Your venture
breaks rules, it is
and long. You need to develop a convenient, insightful, inspiring and
engaging way to get your
core marketing message across, accepted and acted upon in a mutually
To market your venture effectively to
prospective partners, you must be a
an engaging storyteller, and an extraordinary
Figure out what sets you apart from your
competition, create a great
and a compelling story.
Share your compelling story
enthusiastically in all your
business communications and
materials. Publish it prominently at your
Tell your story with
passion and a visual information map. And have a
great sense of
It is important to determine
where you stand in the highly
competitive marketplace, the mindshare you desire to own, and what makes
faster, cheaper, and/or
more valuable than your competition...