Venture Marketer

Market your startup company itself before you start marketing your innovative product


Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon



In today's overcommunicated world,
being just excellent it not enough.

You must also be remarkable and rememberable.  >>>



Venture Marketer, how to market a startup, Vadim Kotelnikov Dennis, emfographics




Sell Benefits


10 Commandments of Innovation

❹  Be Different: Differentiate yourself and your product... More



The Need To Market Your Venture

You may have invented a great new-to-the-world product, but you may feel at a strong competitive disadvantage due to your company's relatively small size or its newness. The marketplace has never heard of your brand-new company.

Before you can be effective in marketing your product Download PowerPoint presentation, pdf e-book to targeted end-user customers, you should market the company itself.  >>>

Your venture's first strategic marketing efforts should focus on potential partners because no company can succeed without support.

How To Market Your Venture

Keep in mind that your radical innovation journey is not easily understood by prospective partners. Your venture breaks rules, it is multi-faceted, complex and long. You need to develop a convenient, insightful, inspiring and engaging way to get your core marketing message across, accepted and acted upon in a mutually beneficial way.

To market your venture effectively to prospective partners, you must be a passionate visionary, smart and witty, charismatic, an impactful presenter, an engaging storyteller, and an extraordinary charmer.

Figure out what sets you apart from your competition, create a great differentiating slogan and a compelling story.

Share your compelling story enthusiastically in all your business communications and sales materials. Publish it prominently at your website and social media pages.

Tell your story with passion and a visual information map. And have a great sense of humor.

Competitive Differentiation

It is important to determine where you stand in the highly competitive marketplace, the mindshare you desire to own, and what makes your offerings better, different, faster, cheaper, and/or more valuable than your competition... More





Estee Lauder advice

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder

Akio Morita advice quotes Sony

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita


Set Godin advice

Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Set Godin

IDEO Tom Kelley creativity innovation quotes

If you leave out the emotional content, you may have the best specifications in the world but people may not buy your product.

Tom Kelley