② Problem Addressed, Market Opportunity

How big is the problem? Why is it important? Who are you solving the problem for?

Keep in mind that Investors want to invest in big opportunities with large addressable markets.

Define the market you are in, set forth the dollar market size and show that your company will be addressing a large part of that big market.

INNOMPIC GAMES as a Solution to 7 Global Challenges

Customer Needs

What Makes People Buy

Sell Benefits

③ Solution, Product, Technology

Explain why users would care about the product. Demonstrate that your solution is radically new, a unique, has a sustainable competitive advantage and is well differentiated ( → Example).

Describe its current key features and what additional product features are planned. List major product milestones. Show that you have more than just an idea ─ demonstrate a prototype.

Product Vision

Radical Innovation

Milestone Chart

HEALTHBIOTICS Startup Success Story

④ Customers

Show that you understand that customer of radical innovations are different from vast majority of customers and need to be approached differently. Describe your staged marketing strategy.

How To Market Radical Innovations

IG Air pitch

⑤ Competition

List both main direct and indirect competitors. Don't underestimate or belittle the competition. Show how your company will Stand Out from the competition ( → Example).

Surprise To Win

Competitive Disruption

⑥ Traction

Show that you have got early traction on developing the product, getting customers, or signing up partners.

Display your business development milestone chart that shows the milestones completed. ( → Example)

Feedback from participants of INNOMPIC GAMES

AMATHE Startup Success Story

⑦ Business Model

Describe your business model and why you selected this one.  What is the long-term customer value? How do you make money? What is the pricing model?

Venture Design

Strengthen Your Business Model

⑧ Marketing Plan

Describe marketing and customer acquisition strategies, channels, and costs. Showcase early successes you had , and list the channels that have worked so far. What early buzz or press have you gotten?

Marketing Plan

4 1/2 Marketing Issues

Creative Marketing

⑨ Financials

Demonstrate cash flow forecast. Don’t provide excessive financial details, because that can be provided in a follow-up to those interested.

High Profits

Business Plan

Venture Management

⑩ The Ask and Exit Strategy

Spell out exactly what you are asking the investors for. List other VC investors who are in the deal. Explain how the investors will get their money out and when.

Venture Valuation

Investor Return Options

Exit Strategy

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