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Sam Walton credited the
rapid growth
of Walmart to his associates.
He relied on them to give customers the great
shopping
experience that
would keep them coming back.
~ Walmart: Our History |
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Have fun.
Show
enthusiasm always. When all else fails, put on a costume and sing a
silly song. Then make everybody else sing with you. Don't do a hula on Wall
Street. It's been done. Think up your own stunt. All of this is more
important, and more fun, than you think, and it really fools competition.
"Why should we take those cornballs at Wal-Mart seriously?" |
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Give them what they want and a little more. Let them know you appreciate
them. Make good on all your mistakes, and don't make excuses apologize.
Stand behind everything you do.
The two most important words I ever wrote were on that first Wal-Mart sign:
"Satisfaction
Guaranteed." They're still up there, and they have
made all the difference. |
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This is where you can always find the
competitive
advantage.
For twenty-five years running long before Wal-Mart was known as the
nation's largest retailer we've ranked No. 1 in our industry for the
lowest ratio of expenses to sales. You can make a lot of different mistakes
and still recover if you run an efficient operation. Or you can be brilliant
and still go out of business if you're too inefficient. |
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Set a goal and back it with a
burning desire.
But be prepared for a lot of folks to wave you down and tell you you're
headed the wrong way. I guess in all my years, what I heard more often than
anything was: a town of less than 50,000 population cannot support a
discount store for very long.
Previous 5 Rules |
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