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"Nobody motivates
today's workers. If it doesn't come from within, it doesn't come. Fun helps
remove the barriers that allow people to motivate themselves," says Herman
Cain.
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No one should have a job they don't enjoy. "If
you don't wake up energized and excited about tackling a new set of
challenges, then you might be in the wrong job," says
Jack Welch.
Innovation Must Be Fun
How important Is fun to
innovation? Humor and
fun at work are no longer optional, but critical to building an inspiring
and engaging workplace which drives innovation and team performance. Many
innovative companies adopted fun as one of their
core values
or guiding principles to lighten
things up.
→
The Jazz of Innovation:
11 Guiding Principles
→
Entrepreneurial Creativity:
Yin and Yang
Make Your Customers Laugh
→
Surprise To Win:
3 Strategies
Why would people want buy from you if they
don't enjoy
doing so? Making what you have to sell
fun to buy is simply taking
the whole process one step further.
"If you can make your customers laugh,
and excite them with your vision of what life can be, they are not going to
walk
into your outlets, but run into them. Running a successful business
should be fun for you, and there's every reason why you should be able to
communicate that sense of fun to your customers. Certainly, if you aren't
having fun, you probably aren't running a
successful business,"
say James Essinger and Helen Wylie in their book The Seven Deadly
Skills of Competing.
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