Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

Today's reality is one of increased competition, informed and demanding customers, and relentless pressure to increase customer value and cut costs. In this environment, customer service is the single biggest differentiator for businesses.

Great Customer Service as a Competitive Advantage

Businesses have traditionally relied on technology and product innovation for competitive advantage. However, as products became commodities due to global competition and relentless technological advances, the battleground for differentiation and customer value creation shifted to customer intimacy, customer relationships, and customer service. This service-focused competitive strategy has worked well for numerous companies across various industry sectors.

Examples of Great Customer Services

Two Stories of Completely Different Customer Service

Customer

Retaining Customers

Competitive Strategy

Leading companies make significant efforts to enhance the quality of their customer service. However, to create competitive advantage with customer service today and to provide exceptional customer service at reduced costs, companies need to implement next-generation customer service in order to do more with less. To win customer loyalty, you must satisfy your customer repeatedly and exceed their expectations.

Imagine the ideal customer experience and stretch yourself to provide it.

If you focus more attention towards post-acquisition customer engagement, you will enjoy cumulative benefits: the customer base, revenue and cash flow will keep increasing, while the pressure off acquisition as the sole driver of growth will be taken off... More

Be a Helper