See the big picture.
It's
not enough to just respond piecemeal to your
customer's
problem. You've got to be willing to invest in coming up with a
solution to the immediate problem
andlook
beyond it to
see its bigger potential.
Run with the
suggestions your customers provide. Ask yourself, "Is
this a onetime event, or indicative of a trend? Is
this
an opportunity ripe for development? Go one step further and
ask, "Is there another whole business here?"
When you delight your
customer –
consistently – by offering better products and better services, you
create strong
loyalty. When you build a meaningful, memorable total
experience, you
win customers
for life.
Always think bottom line – but not just yours. Consider your
customers' bottom line as well. Can you save them money, while
enhancing partnership with them?
Think
strategically about your customers' businesses, and find
ways to
help them cut costs and
increase profits, all
the while improving how they can
servetheir customers.
It's an
important to
listen as to counsel. Customers can provide a
much-needed
perspective on products and services you may be too invested
in to evaluate objectively. Since they're the ones who'll be
buying, it's always better to know sooner rather than later.
"It's through
curiosity and looking at
opportunities in new ways that we've always mapped our
path at Dell.
There's always an opportunity to
make a
difference."
