Broader knowledge, better
ideas. Cross-functional excellence
is a tremendous source of inspiration and a booster of
entrepreneurial creativity. It
helps you
look wider,
change hats,
combine the unusual, and create synergies. What's more,
if you develop a broad cross-functional
expertise, no new idea is wasted. It will immediately connect with the
existing knowledge and inspire you. As
Peter Drucker put it, "You can't do
carpentry, you know, if you only have a saw, or only a hammer, or you never
heard of a pair of pliers. It's when you put all those tools into one kit
that you invent."
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