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Unique: every person in
your organization is unique,
every relationship is unique,
and the atmosphere in your
company is unique.
Difficult to replicate:
no competitor can replicate the
relationships within your firm
that trust denotes.
Superior to competition:
trust inspires employees to
build a company that
stands out from its
competition.
Sustainable:
elevates
levels of
commitment, and
sustains effort.
Applicable to multiple
situations: trust improves
communication, creative
collaboration,
knowledge sharing,
conflict resolution, and
many other areas.
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