① You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.

② Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.

③ Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.

④ You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.

⑤ Your Business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses' employees.

⑥ You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.

⑦ You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy.

⑧ You can expand your business more rapidly. You can develop new products and services faster with a larger work force.

⑨ You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners.

⑩ You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.