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On s'engage et puis on voit! (Let's
jump into the fray, and then figure out what to do next.) |
Napoleon |
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No
matter how deep a study you
make. What you really have to
rely on is your own
intuition and when it comes
down to it, you really don't
know what's going to happen
until you do it. |
Konosuke
Matsushita |
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Don’t be afraid of the trial-and-error
approach. |
Estee
Lauder |
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If I can't make it through one
door, I'll go through another door ‒ or I'll make a door. Something terrific
will come. |
Tagore |
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The
Key to Business Success
Rapid
→
experimentation, learning from
→
feedback,
and making necessary adjustments is the key to
business success. You must
overcome procrastination and start moving. There's always too much to do
and too little time... too many opportunities and possibilities with too few
resources.
Don't wait for the "right time" to come. The
right time is
→
NOW!
Don't wait until your product or service is
perfect. Nothing is perfect, everything can and should be improved. The best
way to discover improvement opportunities is to
experiment rapidly
with what you have. Obtain market feedback and readjust along the way.
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Adapted from:
Changing
Strategic Direction,
Peter Skat-Rørdam
A Method for Rapid Experimentation
The virtuous circle.
Experimentation should be based on a common sense: taking the first
step;
learning from feedback; taking corrective action; taking the next step;
and so on.
The starting point. The starting
point for experimentation is to plan the first actionable step
Develop an initial action plan.
The
intellectual teamwork process could begin with a
→
brainstorming
session,
integration of ideas and
listing potential experimental activities. For example, the
team could write a short paper outlining the results of an
opportunity-→
visualization exercise, any proposed initial
action,
and the resources required...
More
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Coaching
by Example:
Business e-Coach
We invented inspirational
→
Business e-Coach
in 2001 and, by now, have
won
customers in over 130 countries. Though we understand our target market
well enough, we keep launching every new mini-course as a prototype to test
the market. We start with developing and releasing a free micro-course
to analyze the market feedback. We experiment with everything: content,
style, title,
→
differentiation,
creative marketing approaches. Having
discovered the optimum combination of ingredients of success, we create and
launch a full-scale show.
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