Customer-driven value innovation is  not a one-time event or a slogan, it's a philosophy and a mindset.  You should live this principle daily.

Analyze customer comments, including comments made in social networks, to gain insight and leverage customer feedback to ensure success. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work.

Encourage experimentation and risk taking. Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company... More

"Looking over its portfolio, one early-stage venture fund analyzed the characteristics of companies that had become successful," writes Terry Collison. "In all but one case, the CEO of every successful company had previously "carried a bag" (i.e., had had experience in actually calling on prospects and customers). And in all but one case, the CEO of every successful company had actually called on deal-targeted companies as a basis for creating the company's business plan and its marketing program. The information and candid feedback that can be provided by prospective customers is invaluable. Access may be easier than you might imagine. Yes, sometimes even before you have either a product to sell or even have formed the company."... More