A Tool for Proposal Analysis and Evaluation of Innovative Ideas





Six Thinking Hats roles benefits presentation slide desck download  

The Six Thinking Hats proposal analysis tool invented by Edward de Bono is particularly useful for evaluation of innovative and provocative ideas.

As participants wear each hat white, red, yellow, black, green, or blue they all must think a certain way at the same time.




While most of our thinking is adversarial, the six thinking hats technique overcomes these difficulties by forcing everyone to think in parallel.


Systematic Thinking

Systems Thinking



Edward de Bono creativity advices quotes

You cannot look in a new direction by looking harder in the same direction.

Edward de Bono




Benefits of Using the Six Thinking Hats Method

The method is a framework for thinking and can incorporate lateral thinking. The Six Thinking Hats tool encourages parallel thinking, encourages full-spectrum thinking, and separates ego from performance.

Many organizations all over the world use the Six Thinking Hats tool. Among its active users are British Airways, DuPont, Federal Express, IBM, Microsoft, Nippon Telephone and Telegraph, Pepsico, Polaroid, and Prudential Insurance.


Idea Evaluation: 42 Perceptual Positions

Systematic Thinking

Systems Thinking

Lateral Thinking vs. Vertical Thinking

Disney Creativity Strategy

How To Use Disney Creativity Strategy



JD Meier quotes

The Six Thinking Hats is one of the BEST tools I've used at Microsoft to be more inclusive, solve big problems, and make better decisions with teams around the world.

J.D. Meier


Vadim Kotelnikov

You can sell your ideas to decision makers more successfully if you know how to pitch 6 Thinking Hats

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Chinese proverb

The participant's perspectives are clouded while the bystander's views are clear.

Chinese proverb



Proposal Analysis





The proposal is read out and then
everyone puts one the following hats in turn:





The White Hat is the information hat. This covers facts, figures, information needs and gaps. People can ask for more information or data to help analyze the proposal.


Holistic Thinking

Systems Thinking vs. English Thinking




The Red Hat represents emotions. This covers intuition, feelings and emotions. People have to say how this proposal makes them feel emotionally: scared, threatened, excited, energized, etc. It is important to get the feelings expressed, as they can be hidden reasons why people would oppose or support a proposal.


Emotional Intelligence (EI)

EI Competences


Emotional Marketing




The Yellow Hat is the hat of optimism. This is the logical positive: why something will work and why it will offer benefits. Everyone in turn has to say what is good about the proposal. Even if you think the idea stinks you have to find some good points and redeeming qualities about it.


Optimistic Thinking

Positive Thinking

Entrepreneurial Opportunities

Negative Optimist




The Black Hat is the pessimism hat. This is the hat of judgment and caution. Everyone has to find fault with the idea. Even if it was your idea and you are very proud of it you have to point out some drawbacks and disadvantages.


Know Your Enemies

Enemies of Innovation

Enemies of Change







The Green Hat is the hat of growth and possibilities. This is the hat of creativity, alternatives, proposals, what is interesting, provocations and changes. Everyone has to suggest ways in which the idea could be adapted or improved to make it work better.

The Blue Hat is the process hat. This is the overview or process control hat. It looks not at the subject itself but at the 'thinking' about the subject. It is used to check if the process is working well. When you wear it, you discuss whether you are using the method in the most effective way.


SWOT Analysis: Questions To Answer

To gain an even broader picture, once you complete the SWOT Analysis, run through it again as though you are one of your competitors.

Obviously, you will have less inside information on this perspective, but flipping the point of view to another business owner with a different set of apparent strengths and weaknesses might give you some interesting insights.




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Techniques for Fast Idea Evaluation and Decision Making

Weighted Criteria  ●  42 Perceptual Positions