Entrepreneurial Creativity




"The best way to forecast the future is to invent it!"  ~ George Bernard Shaw, Man and Superman 


4 Pillars of Entrepreneurial Creativity

A Synergistic Combination of Your Four Capabilities

  1. Creative thinking skills: thinking outside the box; lateral thinking; inventive thinking; asking searching questions; creative problem solving .

Entrepreneurial Creativity: 5 Action Areas



10 Commandments of Innovation

6 Innovation Practice Tips


6 Barriers To Creative Thinking and Innovation

  • Negative Attitude: The tendency to focus on the negative aspects of problems and expend energy on worry... More


Keeping Eyes Open for Inspiration


  • Keep close to the action – inspiration often comes from seeing, hearing, feeling – being there. Sensory immersion is a powerful source of innovation... More

Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Tend New Growth: Establish well-placed “innovation spaces” to encourage creative thinking, collaboration, and cross-functional brainstorming... More


Pearls of Wisdom


The more regulations there are, the poorer the people.

Lao Tzu

There is nothing that cannot be achieved by firm imagination.

Japanese Proverb

If you are through with dreams, then progress halts.

– Baba Amte

I see true innovation to be made up of three 'creativities' – creativity in technology, product planning, and marketing.

Akio Morita

First they ignore you, then they laugh at you, then they fight you, then you win.

Mahatma Gandhi

The man who moves a mountain begins by carrying away small stones.


The value of actions lies in their timing.

Lao Tzu


Something new is not innovation if it does not add to value addition.

– John Prescott

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.

– Elbert Hubbard

Optimism means expecting the best, but confidence means knowing how to handle the worst. Never make a move if you are merely optimistic.

– The Zurich Axioms

It is not the leap at the start but the steady going that gets there.

– John Wanamaker

Most innovators are successful to the extent to which they define risks and confine them.

Peter Drucker

Every successful enterprise requires three men a dreamer, a businessman, and a son-of-a-bitch.

– Peter McArthur


Inspirational Leadership

10 Roles

  1. Encourage entrepreneurial creativity and experimentation... More

Inspiring Corporate Culture: 5 Pillars

Trend Spotting Tips

By: IDEO – a World Leading Product Design Company

Entrepreneurial Creativity Defined

Entrepreneurial Creativity is about coming up with innovative ideas and turning them into value-creating profitable business activities. 

Entrepreneurial creativity = creativity × entrepreneurial action

Steve Jobs' 12 Rules of Success

  1. Be different. Think different. "Better be a pirate than to join the navy."... More

The Power of Your Cross-functional Expertise

Your mind can accept only those ideas that have a frame of reference with your existing knowledge. It rejects everything else. If your knowledge is functionally focused, you'll be open to new ideas related to your functional expertise only and will miss all other learning and innovation opportunities.

If you develop a broad cross-functional expertise, no new idea will be wasted. It will immediately connect with the existing knowledge and will inspire  you, energize you, and encourage your entrepreneurial creativity. The broader your net, the more fish you can catch... More

DOs and DON'Ts of a Successful Innovator

By: Peter Drucker

DOs: Start small – try to do one specific thing...

DON'Ts: Don't undershoot, or you will simply create an opportunity for competition.

The Art of Innovation: 9 Truths

By: Guy Kawasaki

Break down the barriers. The way life should work is that innovative products are easy to sell. Dream on. Life isn't fair. Indeed, the more innovative, the more barriers the status quo will erect in your way. Entrepreneurs should understand this upfront and not get flustered when market acceptance comes slowly. I've found that the best way to break barriers is enable people to test drive your innovation: download your software, take home your hardware, whatever it takes.

Ask Yourself

By James Allen, the Author of As a Man Thinketh

For true success ask yourself these four questions: 

  1. Why?

  2. Why not?

  3. Why not me?

  4. Why not now?

Ask Searching Questions

Don't ask one or two questions and then rush straight towards a solution. With an incomplete understanding of the problem it is very easy to jump to wrong conclusions.

Ask open-ended questions that elicit a wide rage of answers:

  • 'Why' questions  to discover the roots of the problem

  • 'How' questions to discover different routes to significant improvement... More

Changes – a Source of Opportunities

Innovation is the specific tool of entrepreneurs.

Doing new things, or doing old things in new ways is how entrepreneurs exploit change as an opportunity for a different business or a different service. entrepreneurs see change as the norm and as healthy; they always search for change, respond to it, and exploit it as an opportunity.

Innovation can be approached methodically, by a purposeful and organized search for changes and by identifying the opportunities that such changes might offer. In your search, focus on opportunities, not problems, these changes can bring along. Results come from exploiting opportunities, not solving problems.

Entrepreneurial Leader: 4 Specific Attributes

Balanced Organization: 5 Basic Elements

Empowered Employees (Metal):

The Jazz of Innovation: 11 Practice Tips


12 Breakthrough Ideas for the New Economy

Source: HER, Executive summary by Anastasia Bibikova.

The best ideas related to the practice of management. If you know somebody has used them, don’t try to repeat. Simply consider them, debate them and let them inspire your own thinking!...

2. Monopoly on Creativity: What is nowadays’ key economic resource? It was proved that only creative people can “reach the moon” and make the company flourish..

Continuous Innovative Activity

"Creativity is a continuous activity for the entrepreneur, always seeing new ways of doing things with little concern for how difficult they might be or whether the resources are available. But the creativity in the entrepreneur is combined with the ability to innovate, to take the idea and make it work in practice. This seeing something through to the end and not being satisfied until all is accomplished is a central motivation for the entrepreneur. Indeed once the project is accomplished the entrepreneur seeks another 'mountain to climb' because for him or her creativity and innovation are habitual, something that he or she just has to keep on doing."1 This is why entrepreneurs disturb markets, 'thrive on chaos', and can challenge large established businesses. 

Estee Lauder: 15 Rules for Entrepreneurial Success

 Humorous Business Plan: How To Succeed In Innovation

Milestones completed and future plans: "If at first the idea is not absurd, then there is no hope for it." Albert Einstein... More

Inspirational Business Plan: Successful Innovation

Milestones Completed and Future Plans: "There's a way to do it better – find it." – Thomas Edison... More

How To Achieve High Visibility In Your Target Market: 10 Strategic Tips

By: Glenn Ebersole

Strategic Tip #4: DO commit to and be an idea generator. Highly visible people are seen as resources and people who can really help move a business, an organization and/or ideas forward.


Thinking Outside the Box...

Lateral Thinking....

Systemic Thinking...

Key Entrepreneurial Tasks...

Be a Negative Optimist...

Creative Problem Solving...

Creative Thinking Tests...

10 Steps of Creativity...

Asking Searching Questions...

10 Steps to Turning Your Ideas / Inventions into Big Cash Wealth...

Taking Action...

Managing Creativity in Your Business Environment...

Managing Ideas...

Managing Radical Innovation...

Making Accidental Discoveries a Habit...

Tips for Forcing Combinations...

Take a Different View...

Pursuing Opportunities...

Five Steps toward Entrepreneurial Creativity...

The Tao of Entrepreneurial Creativity...

 Case in Point  Ford Motor Company...

 Case in Point  The Power of Attitude...

 Case in Point  Half.com...

 Case in Point  Coco Chanel...

 Case in Point  Fun4Biz..





  1. Entrepreneurs, Bill Bolton and John Thompson

  2. The Leader's Guide To Lateral Thinking," Paul Sloane

  3. Maintain Attitude: Five Steps toward Entrepreneurial Creativity, Harry Vardis

  4. How To Generate Great Ideas, Barrie Hawkins

  5. Creativity, Osho

  6. ASIT – Advanced Systematic Inventive Thinking, Roni Horowitz

Entrepreneurial Creativity

Challenging Assumptions

Disney Creativity Strategy

Questions for Creative Business Problem Solving