Customer

 

Customer Success 360

 

Benefits of CRM

 

VadiK teachings Vadim Kotelnikov

Customer Relationship Management

3 Dimensions: Brand ◊ Value ◊ Retention

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

Customer Relationship Management 3 Dimensions of CRM Brand Value  

Passion for customers nurtures relentless value innovation and inspires loving customer relationships.

Love breeds love. Love your customers, and your customers are most likely to love you back.

 

 

 

Brand Appeal and Brand Equity

Brand equity refers to the customersí subjective appraisal of the brand. There are many ways to measure your brand appeal and brand equity. You can measure it at the firm level, at the product level, or at the consumer level. The consumer level approach seeks to map the mind of the customers to find out what associations with the brand they have. Brands with higher levels of awareness, and strong, favorable and unique associations have higher brand equity.

 

Advantages of Strong Brands

Brand Attributes

Coaching by Example

Brand Appeal of Innompic Games

Brand Attributes of Innompic Games

Personal Brand

 

 

 

 

Customer Value Analysis

Value equity refers to the customersí perceptions of value. Value and quality are all about customersí perceptions. Like beauty and truth, quality is in the eye of the beholder. "Perception is all there is..." says Tom Peters. "There is only one perceived reality, the way each of us chooses to perceive a communication, the value of a service, the value of a particular product feature, the quality of a product.ď From the customerís point of view, your customer relationship management efforts create additional value if they improve your responsiveness, reduce prices, and make customerís life more enjoyable.

 

Customer's Perspective of Quality

Customer Feedback

Customer-focused Culture

Customer Care

Customer Value Creation

Add More Value

Value Innovation

 

 

Vadim Kotelnikov

To create greater value, imagine the ideal customer experience and strive to provide it.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Customer Loyalty Analysis

Retention equity refers to the firm building relationships with customers and encouraging repeat-purchasing. Customer loyalty is a major contributor to sustainable profit growth. To win customer loyalty, you must first satisfy your customer repeatedly.

 

 

 

   

Customer Success 360