Brand Management

Brand Attributes represent the essence of the brand and portray a company's brand characteristics;

Brand Appeal is the power of attract, please, stimulate and interest both prospects and repeat customers;

Brand Equity refers to the customers’ subjective appraisal of the brand.

Customer Loyalty Analysis

Retention Equity refers to the firm building relationships with customers and encouraging repeat-purchasing.

Customer Value Analysis

Value Equity refers to the customers’ perception of value and quality.




Vadim Kotelnikov advice quotes

 Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

Vadim Kotelnikov>

Konosuke Matsushita advice quotes

After-sales service is extremely important; it is through such service that you get permanent customers >>>

Konosuke Matsushita


Michael Dell advice

It's our goal to know our customers' needs as well as or better than they do.

Michael Dell

Dell Inc.

Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos



CRM Benefits

Retaining customers is usually much more profitable than acquiring new ones. An effective CRM program results in higher customer satisfaction, greater revenue growth, increased ROI, and stronger competitive advantage Download PowerPoint presentation, pdf e-book... More