Problem of Overcommunication
and Commercials Overflow Syndrome
has been produced in the last 20 years than in the previous 2,000
Over 1,000,000 new web-sites are created every day
modern information age
modern information age, information overload is experienced as
distracting and unmanageable information such as email spam,
email notifications, instant messages, Tweets and Facebook
updates in the context of the work environment.
social media marketing
practices have resulted in “social information overload”, which can
occur on sites like
technology is changing to serve our social culture.
The average consumer receives more
than 5,000 commercial messages a day. For instance, EU
countries broadcast well over 10 million TV commercials a year.
Massive amounts of information that might not be entirely accurate
distract and negatively impact productivity and
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