today forces companied to
become much more
flexible in their dealings with customers to
give them exactly what they want –
faster. Creating a
partnership with customers will help your organizations maintain the
focus you need to
make good decisions and harness the power and
you need to weather volatile times.
Keep your major
well informed of your
new product/service development
build bridges through allowing them to work together to develop these
new solutions .
Besides, companies in your
, as well as their suppliers and customers all need to know what
the future will bring so that they can invest in and develop or acquire the
competencies they will need.
BMW’s Virtual Innovation
Agency (VIA) is the point of contact for all external innovators
who do not as yet have contacts within the firm...
Corning uses road-mapping
as a co-innovation tool that allows customers and suppliers to
work together to build products...
their innovation process with asking their customers, "What
would you really want this thing to do? Is there a different way
to accomplish that?“...
Nypro situated their
several plants next door to their customers, partners in
innovation, and integrated their new process with theirs...