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Marketing Strategies

 

 

 

Vadim Kotelnikov (VadiK), innopreneur coaching by example

Love your prospects,
and they will love you back.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor

Author

Founder

 

Synergistic Marketing and Selling VadiK Marketing Rainbow Digital Marketing White Marketing Face-to-Face Marketing and Selling Emotional Marketing Persuading Virtuoso Marketing Empathetic Marketing Creative Marketing Credibility Marketing Content Marketing Experiencial Marketing e-Coach Social Media Marketing SEO Marketing Resiprocal Marketing Motivational Marketing Curiosity Marketing Rainbow of Marketing Strategies download pdf PowerPoint silde deck  

Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole.

The focus of marketing strategies must the objectives to be achieved – not the process of planning itself. 

 

 

Slides

 

Marketing Rainbow

 

Notes

 

 

The 4 Ps of Marketing Strategies

Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement strategies... More

 

Core Marketing Message

Marketing Mix

 

 

 

 

Vadim Kotelnikov (VadiK), innopreneur coaching by example

Artificial Intelligence (AI) transformed the digital marketing industry radically. If you're using marketing strategies from the pre-AI-age, you're most likely lighting money on fire.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor

Author

Founder

 

 

Digital Marketing: AI Optimizaton (AIO) vs. SEO: new trend

 

AImpowerment

AI-assisted Marketing

Humans vs. AI: SCA

Human-AI Synergy

AI Predictions

AI Optimization (AIO)

KoRe Examples of AI Optimization

 

 

Slides

 

Digital Marketing

 

Notes

 

 

 

Differentiation Strategy

The key to successful marketing is differentiation. You must make sure that consumers perceive your brand as being positively different from those offered by the competition if you want to win the marketing war... More

 

Brand Appeal

Competitive Differentiation

Positioning

 

 

 

Customer-based Relationship Approach

In today's customer-driven economy, corporations must move from product-based campaign marketing to a customer-based relationship approach. Customer relationship management (CRM) is the management of customer communication over a relationship continuum. It includes relationship strategy and multi-channel relationship programs that produce both great business value and remarkable customer experiences... More

 

SIVA – Customer-driven Marketing Strategy

Customer Relationships

3 Dimensions

Loving Customer Relationships

 

 

 

 

80/20 Principle of Marketing

Marketing should focus on providing a stunning service in 20% of the existing products/services that generate 80% of fully costed profits. It should devote extraordinary endeavor towards retaining 20% of customers  who provide 80% of the firm's profits... More

 

3 Generic Business and Marketing Strategies

Be a Helper

Customer Partnership

 

 

 

 

Trailored Marketing Strategies - customer need based

 

 

 

Knowing Customers

Top 10 Subconscious Values

Customer Needs    What Makes People Buy

Understanding Risks Perceived by Customers

Listening To Customers

 

Unique Selling Proposition (USP)

Creative Marketing

4Ps of Marketing Strategy    22 Immutable Laws of Marketing

Emotional Marketing >> Law of Heart >> Success Stories

Marketing To the Subconscious

Experiential Marketing    Relationship Marketing

Empathetic Marketing

Credibility Marketing    Public Relations Marketing 

Search Engine Optimization (SEO) and Marketing (SEM)

Social Media Marketing     Top 10 Tips

Affiliate Marketing

e-Mail Marketing    SMS Marketing

Customer Engagement    Top 10 Tips

 

Advertising

Advertising Slogans

Apples    Fun4Biz

Color Psychology in Marketing and Branding

 

Differentiation Strategy

Differentiating Ideas    4 Steps

Positioning >> Kore 10 Tips >> 10 Commandments

Blue Ocean vs. Red Ocean Strategy

Differentiating With Different Types of People

 

Brand Management

Advantages of Strong Brands  >> Good Practices

Strategic Brand Management    Brand Equity

Logo Design: Kore 10 Tips  >> Logo of Ten3 Business e-Coach

 

Marketing Plan in the New Economy

Marketing Plan Primer    Sales Forecast Worksheet

Test Marketing Your New Products or Service

 

Strategies of Market Leaders

New-to-the-World Product Development    Radical Innovation

New Business Models

Creating Customers

 

Succeeding Online

Create Greater Value Online

 

Best Practices and Success Stories

Differentiation

Customer Care

Customer Value Creation

Market Segmentation by Business e-Coach

CVCI e-Marketing Strategy    SEO    SMM

Buzz Marketing    Half.com    Burger King

Marketing Secrets of the Rich Dad Brand

Estee Lauder

Asian Home Gourmet Brand

Online Marketing Strategies

Internet marketing refers to the strategies that are used to market a company, product or service online. Internet marketing strategies are aimed at enhancing your brand power, attracting more website visitors and increasing customers for your business ... More

Social Media Marketing: 10 Tips 

Market Dominance Strategies

Market dominance strategies are marketing strategies which classify your business by reference to your market share or dominance of an industry.  In defining market dominance, you must see to what extent your offerings control a product category in a given geographic area... More

Question and Test Everything

Before you make decisions, ask questions. Assumptions are often dangerous. Don't be afraid of offending experts – including yourself – by questioning their logic. The true experts will appreciate your questions. A marketing strategy that you tested and proved to work a while ago may be a complete failure today. The competitive environment and customer perceptions and needs change very fast today. So, question everything, reassess your past decisions.

Right Timing

One often-overlooked aspect of marketing strategy is timing. Choosing the best time each element of your strategy is often critical. Taking the right action in the wrong time can as bad as taking the wrong action in the right time. Therefore, being an essential part of any plan, timing should normally appear as a schedule of planned activities.5

Competitive Strategy

To be successful today, your company must become competitor-oriented. You must pursue the right competitive strategy – avoid strengths of your competitors and look for weak points in their positions and then launch marketing attacks against those weak points.3... More

Buzz Marketing

Buzz marketing is a word-of-mouth about your brand. Buzz travels in invisible networks. It's the aggregate of all informal communication about your particular product, service, or company at any point of time.

To benefit from buzz marketing, design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business – they just need to mention it in their conversations... More

Understand What Makes People Buy

Understanding what motivates people in real-life situations is the key to designing successful marketing strategies and selling skills. You have to find out what turns consumers on and makes them buy... More 

Spotting Trends versus Traditional Market Research

As product life-cycles are shortening at an immense rate, traditional market research  – both quantitative and qualitative – can sometimes be more of a hindrance than a help. It is good at measuring the past and present. Besides, "traditional research has the drawback of relying on what consumers say, which is sometimes different from what they actually do in real life. People don't know what they will do until they face an actual decision," says Jack Trout.

The most profitable thing to ride in marketing is a long-term trend. The ability to spot trends before others is vital if you want to think faster and thus be ahead of your competition. It can be a very useful tool in dealing with unpredictable future.

Sustaining Market Demand for Your Product

One way to maintain a long-term demand for your product or service is never totally satisfy the demand. People love and desire authenticity and scarcity, because there are too many products and services that are similar. But dampening the fad, you can stretch the fad out and it may become more like a trend. Remaining relevant to the customers is the key.

The Tao of  Distribution Management

As a supplier, you should not try to force your distributor into the pre-specified modes of operation that you deem as most appropriate.  Rather, you should facilitate the desired activities of your distributor, in a high-trust atmosphere.  This is the most effective and most efficient way of achieving the absolute requirements of the today's global economy: customer intimacy and "quality at low cost".

Case Studies Jacuzzi

"In the 1950s the Jacuzzi brothers invented a whirlpool bath to treat people with arthritis. Although the product worked, it was a sales flop. Very few people in the target market, sufferers from arthritis, could afford the expensive bath. So the idea languished until they tried relaunching the same product for a different market – as a luxury item for the wealthy. It became a big success."6

 

 

 

 

 

 

Set Godin advice

In a busy marketplace,

not standing out is the same as

being invisible.

Set Godin

 
Vadim Kotelnikov advice quotes

Love your customers,

and they will love you back.

Vadim Kotelnikov

 

 

Creative Marketing: Stand from the Crowd, emfographic

 

 

Virtuoso Marketing

 

References:

  1. "Differentiate or Die," Jack Trout with Steve Rivkin

  2. The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

  3. "The Power of Simplicity," Jack Trout

  4. Competitive Advantage, Michael Porter

  5. "Marketing Management," Czinkota Kotabe

  6. "The Power of Simplicity," Jack Trout with Steve Rivkin

  7. Digital Cement

  8. "Do You Know When You Are Being Sold To?", Joanna Ferndale