Opportunity-driven Growth:
Adaptive Organization
Opportunity-focused Organization
Keeping Your Company Opportunity-focused and Capable of Handling Opportunities
Executive Summary. Main source: "Changing Strategic Direction", Peter Skat-Rørdam.
"You can never plan the future by the past." – Edmund Burke
Mobilizing Your Organization
By Peter Skat-Rørdam
Create a sense of urgency
Enact new company rules
Develop capabilities for handling opportunities
Promote team work
Empower employees
Provide access to resources
Strengthen the commitment of management
Install evaluation and reward mechanisms
Hints for Keeping Your Company Opportunity-focused
Develop an open organization with many external links/partners
Train in "merchant" thinking (on/off job)
Train in managing the opportunity-development life-cycle (on/off job)
Provide the means for exchanging experience
Ensure that resources (time, money, people) are always available to explore opportunities
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In opportunity-driven approach to business development, strategy process is both top-down and bottom-up. Opportunity-driven change "is in large measure a result of the pursuit of opportunities by people at all levels that creates the building blocks for the strategy finally synthesized by top management. Thus mobilizing the organization is vitally important."1 Mobilizing your organization means
encouraging people to want to pursue opportunities
allowing them the capability to do so, and
providing the means and conditions necessary to make the process possible.1
This process often demands fundamental changes in the way your company operates.
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Bibliography:
"Changing Strategic Direction", Peter Skat-Rørdam, 2003
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