The Three Levels of Enterprise Strategy

 

Enterprise strategy can be formulated and implemented at three different levels: Corporate level, Business unit level, and Functional or departmental level.

At the corporate level, you are responsible for creating value through your businesses. You do so by managing your portfolio of businesses, ensuring that your businesses are successful over the long term, developing business units, and sometimes ensuring that each business is compatible with others in your portfolio.

Products and services are developed by business units. The role of the corporation is to manage its business units, products and services so that each is competitive and so that each contributes to corporate purposes.

 

 

 

 

Corporate Strategy

Look at the whole range of entrepreneurial opportunities. What business should you be in? ... More

 

 

Business Strategy

Your battle plans (see Examples), competitive and differentiation Case Studies strategies and tactics used to fight and stand out from the competition in the industry that your company currently participates in (see Competitive Strategies and  Competitive War Games)... More

 

 

  INNOBALL Strategic Simulation Game  →  Stronger Business Case

 

 

 

 

Functional Strategy

Operational methods and value adding activities that you choose for your business (venture strategies, technology strategies, diversification strategies, marketing strategies,, manufacturing strategies, etc.)