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Introduced in 1970s,
road-mapping approach at the
beginning was simply used to
provide short-term and long-term
technology and innovation
forecasting. Then it became an
ordinary planning instrument
used for coordination of
innovation processes within or
among companies.
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Recently, road-mapping
reemerged as a powerful integrated device
for improving the quality of technology
management and integration of various
activities. A good technology road-mapping
could perform more generic technology
management functions.
'Road-mapping
leads to portfolio development, which
provides for division-level project
evaluation as well as company-wide
technology assessment"
~ Donald L.
Laurie
Linking Business and Technology Strategies
The linkage of corporate
business strategy and
technology strategy plays an important
role in firm's success.
Technology forecasting, technology
assessment and product planning are
integrated by road-mapping. Integrated
technology road-mapping provides a practical
instrument for middle- and long-range
technology development and corporate
business strategy formulation by aligning
internal and external resources and social
marketing factors.
Technology roadmaps help you to identify new
business opportunities, validate internal
knowledge and communicate ideas, improve
your technology portfolio decisions, and
develop effective technology strategy.
Road-mapping leads to
portfolio development, which provides
for division-level
project evaluation, as well as
company-wide technology assessment.
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"The best companies maintain
roadmaps that define the next
technologies they will pursue
and the requisite timing of
each. These technology roadmaps
are matched to their product
roadmaps to ensure that the two
are synchronized; at least two
generations of technologies,
products, and services are
always tracked.. The technology
roadmaps not only identify
technologies but define a
migration from one to another,
as well as within the company."
~
Christopher Meyer
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Strategy
3 Strategies of Market Leaders
Technology Strategy
Technology Mapping
Innovation Strategy
Road-mapping |
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The task of the technology roadmap team is
to evaluate commercial opportunities arising from technology developments.
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Technology roadmaps
identify the place of the
technology in the commercialization cycle,
thus enabling you to adjust your appropriate
level of investment. They
also identify the leading technology players
and help you to create effective linkages in
order to get the best product to market at
the appropriate time.
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