Design Thinking

Design thinking is a design and innovation methodology that provides a solution-based staged approach to identifying and solving consumer-related problems.

Design thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, customer experiences, buildings, machines, etc.) are developed by designers and/or design teams.



Integrated Art and Science

When merged together, iterative design thinking and scientific methods help us to explain and predict trends, to develop a better understanding of the world and act within it more effectively... More


Benefits of Design Thinking

Design thinking can help you develop a better customer experience, a new product, service and/or process, or even reinvent your entire business or personal life.   Design thinking helps entrepreneurs, intrapreneurs and managers to create more user-centered products and services, and to spawn desirability in customers. Design thinking is also a great tool for creating outside-the-box solutions to various complex problems and challenges that occur around us in life and business... More




Design Thinking Approaches


Empathise with your customers

Put yourself in the shoes of the consumers.  >>>

Look to the edges  as a source of inspiration

Look at lead and lag users to expose user needs and analogous systems to show opportunity areas.

Forecast two curves

Think about how insights from extreme users can translate to more mainstream user groups... More



The Process of Design Thinking

The process of design thinking is a series of steps for gaining insights, setting objectives, generating options, testing strategies, and getting feedback... More



Futures Thinking and Design Thinking

Futures Thinking can feed into Design Thinking. Divergent and convergent phases of the Futures Thinking process produce a series of scenarios, which illustrate multiple options for what the future might be. The end-point of the Futures Thinking process can be seen as the starting point for the Design Thinking process. You can then create product concepts and designs for any one of these future scenarios... More




Design Thinking and Business Design

Design thinking will help you to:

● understand consumers, the market, its players and forces;

● identify and articulate most critical assumptions;

● gain insight into and learn from cross-industry best practices;

develop a business model prototype, evaluate it, test it, learn, and iterate... More




INNOBALL simulation game Innovation Brainball INNOBALL-assisted Business Design Process

Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More