Two Basic Competitive Strategies

Average ones compete with others.

Great ones compete with themselves.

7 Routes to High Profits

Sustainable Competitive Advantage Download PowerPoint presentation, pdf e-book



Competitive Strategies

Basic Requirements

Entry ticket to the competition game

Survival Strategy

How to survive

Market Leadership Download PowerPoint presentation, pdf e-book Strategy

How to win a leadership position

Winning and Retaining Customers

Customer Value Proposition

Low cost/benefit ratio

Ability to Surprise Download PowerPoint presentation, pdf e-book, higher customer value , positioning

Marketing Strategy

Mass marketing

Differentiation , standing out from the competition, creating new market niches, creating customers

Customer Satisfaction

Customer service

Love for customers, value innovation , customer intimacy and loving customer relationships

Product/Service Innovation

New attributes & Line extensions

New product categories Download PowerPoint presentation, pdf e-book, new brands , fast to market

Building Competitive Advantage

Strategic Growth Focus


Sustainable competitive advantage , distinctive capabilities and core competencies, top- and bottom-line growth strategies Download PowerPoint presentation, pdf e-book, fast company



Systemic Innovation: 7 Areas  Download PowerPoint presentation, pdf e-book   proactive competitive innovation

Technology Innovation

Incremental Innovation

Radical innovation and venture strategies

Process Innovation

Functional improvements  Download PowerPoint presentation, pdf e-book  

Enterprise-wide business process management

Business Innovation

Perfecting traditional business model Download PowerPoint presentation, pdf e-book

Adaptability, creating new business models, Stretch











Jack Welch's 5 Strategic Questions

Blue Ocean vs. Red Ocean Strategy

Innompic Games

Contests  >>  Constructive Competition