Virtuoso Marketing


Define Your Internal Core Marketing Message (CMM)

Customer Care

Customer Value Proposition

To create a business-generating marketing program, the first direction to go is inward. Before you create your outward-reaching promotional materials, you've got to get a fix on your internal Core Marketing Message in other words, what customer value are you selling, and why should anyone care?

Sell Benefits

Selling Is Problem Solving

Focus on Emotional Drivers

Success Stories Best Business Practices Core Marketing Message of GE

GE is imagination at work. From jet engines to power generation, financial services to water processing, and media imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems.

How To Design Your Core Marketing Message (CMM)

  1. Define your target market and the characteristics of your prospective customers

  2. Define problems your customers face and list 5 to 10 most distinct ones

  3. Show your customers  how you solve their problems

  4. Highlight the emotional satisfaction the customers will feel when they use your services

  5. Differentiate describe your unique advantages, what makes you and your offerings stand apart from your competitors.  >>>

Now, write a direct, 25-word-or-less description
that clearly conveys what you do,
whom you serve, and
what value you deliver.

Business e-Coach Core Marketing Message of Ten3 Business e-Coach

Using our unique synergy of diverse knowledge and expertise, we inspire innovation and help individuals and organizations unlock their inner power and achieve much more.




Knowing Customers

Listening To Customers

Customer Listening Tips

Customer Needs

What Makes People Buy

Top 10 Subconscious Values

Understanding Risks Perceived by Customers


Customer Success 360

Sustainable Competitive Advantage

Surprise To Win: 3 Strategies

Differentiation Strategies

Customer Engagement    Top 10 Tips


Value Innovation

Innovation Is Love

Creating Customers

Systemic Innovation: 7 Areas


Marketing Strategies

Contextual Value Proposition


Emotional Marketing

Marketing To the Subconscious

Advertising    Advertising Slogans


Sales Success

Synergistic Selling: 3 Components

Selling by Coaching

Selling with NLP: 8 Steps of Active Listening

System Selling

Endgame to Selling

The Power of Personal Charisma

Selling (and Silence)

Closing the Sale

3 Secrets    Techniques    Directive