Blue Ocean Strategy

Blue Ocean Strategies vs. Red Ocean Strategies


Blue Ocean Strategy

Blue Ocean Strategy is about revolutionary value innovation.  It helps you create customers and stand out from the competition. Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.   >>>

Examples of Blue Ocean Strategies   Innompic Games    Innompic Ratings



Blue Ocean Strategy

Red Ocean strategies

Blue Ocean Strategy

Creation of New Markets

Red Ocean Strategy

Head To Head Competition

Create uncontested market

Compete in existing markets

Make the competition irrelevant

Beat the competition

Create and capture new demand

Exploit existing demand

Break the value-cost trade-off

Make the value-cost trade-off