Blue Ocean Strategy is about
It helps you
create customers and
stand out from the competition.
innovation is created in the region where a company’s actions favorably
affect both its cost structure and its
value proposition to buyers.
Creating Sustainable Profits:
9 Questions To Answer
Cost savings are made by eliminating and
reducing the factors an industry competes on.
Buyer value is lifted by raising and creating elements the industry has
never offered. Over time, costs are reduced further as scale economies kick
in due to the high sales volumes that superior value generates...
Red Ocean Strategy
In the red ocean (Head-To-Head competition
costs because firms
compete with the same
best-practice principle. Here, the strategic choices for firms are to pursue
either differentiation or low cost.
The focus is on rivals within an industry,
position within a strategic group; better
serving the buyer group, maximizing the
value of product or service offerings within the bounds of its industry,
and adapting to external trends as they occur.
Venture Strategies and Blue Ocean Strategy
"We don’t have a
traditional strategy process, planning process like you’d find in traditional
technical companies. It allows
innovate very, very quickly, which I think is a real strength of the
~ Eric Schmidt
“Blue Ocean Strategy” has a lot in common with
the well-known term “Venture
Strategy.” Venture strategies have been being practiced by many
for decades. There are some difference between “Venture Strategies” and
“Blue Ocean Strategies”. Venture strategies deal specifically with
technology innovation that must be brought to the market
"Blue Ocean Strategy" talks about
value innovation in general; speed-to-market is not emphasized.