In this day and age, itís not enough
to simply expect your business to market itself. There was a time
when conventional advertising and word-of-mouth would do the job for
you, but those methods
just arenít adequate in an increasingly competitive environment.
If you expect to publicise your company effectively and put the word
out, youíll need to find ways to get the edge over your competitors.
Here are 10 ways you can do just that.
1. Try human-edited directories
When you think about web directories,
you may have a certain image in your head, but that image is likely
to be false. A human-edited web directory has several advantages
over an AI-generated one: itís much more bespoke, itís spam-free,
and search algorithms are more effective. If you want to get the
edge when marketing your business, try to
website to online directories.
2. Go local
The smaller your business, the more
advantageous it is for you to specifically target local demographics
with your marketing. You can do this via
social media like Facebook or Twitter, trying conventional
advertising, or even by reaching out to local influencers to see if
they would be interested in a collaboration. Going local
laser-focuses your demographic and means your marketing feels more
personal. You can use
to produce brandable merchandise of which can be used in a local
campaign, with giveaways and such, ideal for brand awareness.
3. Maintain a heavy social media
If you donít have a presence on social
media, then to many people you may as well not exist. Maintaining a
heavy social media presence is crucial if you want to reach new
customers and market your business. Itís hugely advantageous to you
if your social media is witty or constantly generates engaging
content; people will organically engage with you this way and you
wonít need to advertise.
Meeting regularly with your
competitors and sharing strategies might not seem like an optimal
way to market your business, but by pooling your resources youíre
increasing your potential reach. Obviously, you donít want to give
too much to your competitors, and itís probably a good idea to
search for businesses that donít have the exact same audience you
do. Creating partnerships can be extremely lucrative, though.
5. Create and promote great content
Many businesses go wrong when they
fail to realise that
content is king in 2019 and beyond. You can spend as much as you
like on marketing, but if you donít have the content to market in
the first place then itís just so much wasted effort. Generating
consistently great and engaging content means youíll almost be able
to let the work do itself.
6. Maintain a consistent brand
If you keep changing your brandís
messaging or advertising identity, then youíll alienate potential
customers and marketing yourself will be much harder. Decide what
your core brand identity is and try not to deviate from it too much.
It doesnít have to be too specific; just think about what your brand
represents and come up with a simple, straightforward message that
reflects those values.
7. Focus hard on visual content
Although written content is definitely
an excellent way to spread your brand message and identity, a huge
proportion of your audience
will likely prefer visual content. Creating videos and Instagram
posts should, therefore, be your primary focus. In addition, you can
send out marketing pushes to influencers who create this type of
content, because theyíll be able to reach audiences you might not.
8. Emphasise your website
Some people believe that having a
website for your business in 2019 and beyond is not important. Those
people would be incorrect. Having a website for your business not
only drives sales, but also lends a professional feel to your entire
endeavour. If youíre only on social media, youíre not commanding the
kind of authority that leads consumers to want to access your
9. Craft your content for SEO
When youíre crafting written content -
as well as content in general - you need to have both of your eyes
on SEO, or search engine optimisation. This aspect of your marketing
has never been more important than it is now. Good SEO means
consumers can easily find your content and that itíll be prioritised
above other content on Google (and other search engines), which is
very good for you.
10. Consider creating - or sponsoring
- a podcast
Podcasts are incredibly popular with
people of all age groups. Creating a podcast shows that you have
your finger on the pulse of how people consume content nowadays. If
you donít want to create a podcast of your own, you could consider
sponsoring one. Sponsoring a podcast means youíre giving creators
money to do what they love and also gets the word out about your
business. Itís win-win!
These are just some of the ways you can get the edge over your
competitors when youíre marketing your business. Itís never been
more important to stand out than it is now; if your business doesnít
immediately grab consumersí attention, theyíll simply move on and
find one that does. Donít let yourself be left in the dust and donít
allow your dreams to fade. Your business deserves the best marketing
you can muster!