process of design thinking is a series of
gaining insights, setting objectives, generating options, testing strategies, and getting
Set the Objectives
The first step in design thinking is defining the problem: What issue are you
trying to solve? Is this a symptom of a deeper problem?
problem you want to
stretch goals you want to
achieve, and the desired outputs you want to generate.
Gain a Deeper Understanding of the Issues Involved
In most situations, real problems and root causes are obscured by apparent
problems. Your task is to discover the root causes of the problem you want to
5-Whys. Use the
5-Why process, a question-asking method to explore the cause/effect
relationships underlying a particular problem. Asking "why" repeatedly, possibly
more than five times, directs the focus toward real causes.
Observe people to uncover what comes naturally to them and discover their
hidden needs. Observe
disruptive people who can inspire creation of
new trends in the marketplace.
Empathy. To be an effective human-centered design thinker, set aside your
own assumptions about the world in order to gain insight into users and their
Empathize with people to understand their experiences and
motivations. Immerse yourself in the physical environment so you can
gain a deeper
multisensory personal understanding of the issues involved. Redefine the
problem, if required, based on the new insights obtained thanks to this
empathetic sensory immersion.
Ideate and Prototype
Having discovered the roots of the problem, look at them with new eyes. Think
like a beginner in order to jumpstart your curiosity and prevent any automatic
negative thoughts (ANTs) that tend to arise when you are contemplating solutions
to major challenges that involve making potentially big changes.
Generate ideas to establish features, functions, and any other elements that
will allow them to solve the problems. Ask 'Why? What If' questions.
Think outside the box to identify new solutions to the problem statement
Think both inside-out and outside-in to understand how your new design will
be perceived by the consumers.
simulation games with the most promising disruptive ideas to anticipate and
address implementation challenges and to
enhance your business design.
Produce some scaled down versions of the product or its specific features.
Learning from prototypes is most likely to spark new ideas. Share these
prototypes with your focus group to select the most promising solution for each
of the problems to be solved.
Test the complete product using the most promising solutions identified during
the prototyping phase. In an iterative process, the results generated during the
testing phase are often used to redefine one or more problems and update
feedback obtained during the testing phase will help you to derive deeper
understanding of the product and its users, to reveal new insights, to create
new ideas for the project, and to make alterations and refinements in the
solutions to improve it.
Integrated Art and
When merged together, iterative design thinking and scientific methods help us
to explain and predict
trends, to develop a better understanding of the world and act within it
INNOBALL-assisted Business Design Process
(Innovation Brainball) simulation game with the most promising 'What
If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking
KITT), Innoball engages and synergizes all the four types of
design thinking: abstract, generative, concrete and analytical...