Innovation Management


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Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim Kotelnikov

Business e-Coach  Innoball  Innompic Games icon



The process of design thinking is a series of steps for
gaining insights, setting objectives, generating options, testing strategies, and getting feedback.




Set the Objectives

The first step in design thinking is defining the problem: What issue are you trying to solve? Is this a symptom of a deeper problem?

Define the problem you want to solve creatively, the stretch goals you want to achieve, and the desired outputs you want to generate.


Gain a Deeper Understanding of the Issues Involved

In most situations, real problems and root causes are obscured by apparent problems. Your task is to discover the root causes of the problem you want to solve.

5-Whys. Use the 5-Why process, a question-asking method to explore the cause/effect relationships underlying a particular problem. Asking "why" repeatedly, possibly more than five times, directs the focus toward real causes.

Observation. Observe people to uncover what comes naturally to them and discover their hidden needs.  Observe disruptive people who can inspire creation of new trends in the marketplace.

Empathy. To be an effective human-centered design thinker, set aside your own assumptions about the world in order to gain insight into users and their real needs. Empathize with people to understand their experiences and motivations.  Immerse yourself in the physical environment so you can gain a deeper multisensory personal understanding of the issues involved. Redefine the problem, if required, based on the new insights obtained thanks to this empathetic sensory immersion.




Ideate and Prototype

Having discovered the roots of the problem, look at them with new eyes. Think like a beginner in order to jumpstart your curiosity and prevent any automatic negative thoughts (ANTs) that tend to arise when you are contemplating solutions to major challenges that involve making potentially big changes.

Generate ideas to establish features, functions, and any other elements that will allow them to solve the problems. Ask 'Why? What If' questions. Think outside the box to identify new solutions to the problem statement you’ve created. Think both inside-out and outside-in to understand how your new design will be perceived by the consumers.

Play INNOBALL simulation games with the most promising disruptive ideas to anticipate and address implementation challenges and to enhance your business design.

Produce some scaled down versions of the product or its specific features. Learning from prototypes is most likely to spark new ideas. Share these prototypes with your focus group to select the most promising solution for each of the problems to be solved.





Test the complete product using the most promising solutions identified during the prototyping phase. In an iterative process, the results generated during the testing phase are often used to redefine one or more problems and update consumer insights.

The feedback obtained during the testing phase will help you to derive deeper understanding of the product and its users, to reveal new insights, to create new ideas for the project, and to make alterations and refinements in the solutions to improve it.











Integrated Art and Science

When merged together, iterative design thinking and scientific methods help us to explain and predict trends, to develop a better understanding of the world and act within it more effectively... More



INNOBALL simulation game Innovation Brainball INNOBALL-assisted Business Design Process

Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More