As we read this article, it is quite
possible that there could be a few dozen startups getting into the
market across the world. It is a fact that only a few of them might
cross the bridge around two or three years later. Hence, it would be
better to learn about those startups which have crossed the bridge
and become
successful. They certainly must have made use of the best of
digital marketing techniques and also must have utilized the various
social networks quite effectively. Hence, we will try and look at
the things that have made these startups successful. These could be
case studies for others to have a look at and make use of it
wherever applicable.
Good Product And Good Marketing
Are Different
Research has shown that startups spend
quite a bit of time making some of the best products and services.
However, they fail in making it a success in the marketplace. This
is because of a flawed marketing strategy and lack of experience and
expertise in launching it the proper way. Lack of funds could also
be a bottleneck for many startups and this could also hamper their
pre-launch planning quite a bit. By the time they are able to put a
marketing plan in place, competition would have come out with some
plans and would have steam-rolled them over.
Hence having the right online
marketing plan including email marketing and other forms of
campaigns is extremely important, to say the least. It is a good
marketing strategy.
If you are a startup company then here
is a few things which you must keep in mind which we are sure could
go a long way in increasing your user base as far as products,
services and website traffic are concerned.
When Should One Focus On
Marketing
This is a common question which often
comes to the mind of startup entrepreneurs. The answer to this is
quite simple. They should start doing it from day one. Many people
are of the opinion that marketing is about spending hundreds or
thousands of dollars. This is not actually the case. You can start
with a shoestring marketing budget.
There are many who offer a free trial
of their products and services and this does not cost too much
money. The startups could also come out with referral programs using
both online and brick and mortar methods. This could work very well
and it does require spending big money. While engaging in
cost-effective means and modes of advertising is important, you must
try and stay away from the crowd. Your promotions must be unique and
should catch the attention of the market and your competitors must
be uneasy and concerned about it. You must
put yourself in the customer’s shoes and find out as to what he
stands to gain when he buys your products and services. Also should
be able to know what he will lose should he decide not to try your
product or service. Hence, you should try and devise marketing plans
that are much more than writing a piece of content or uploading a
few blog posts.
The Importance Of Content
Marketing
As a startup, you must always be sure
content plays a very important and significant role for any startup
organization. If you look at the track record of any growth hacking
platform, it is quite obvious that they would have spent quite a bit
of time in mastering contents. Hence as a startup company with a
website of your own, there are a few things that you must not miss
out on. The content which you plan to have on the landing pages
should be top-notch and there cannot be any compromise on this. We
are sharing some proven benefits of quality contents for startup
organizations.
Content Can Influence Other
Online Strategies
If you are looking to enjoy the
benefits of sending a message to your mailing list then you must
ensure that it is well supported by quality content. This could help
you to collect leads, and also help to build your social media and
search engine optimization strategy quite effectively. Therefore
your online presence and success, as a startup entity, is decided by
the quality of content and how effectively you make use of it.
Content coupled with intelligent digital marketing is what
experienced growth hackers always recommend.
Content Helps To Build Brand
Image
Those who know something about SEO and
quality digital marketing would most certainly have come across the
name of Neil Patel. He is often considered the guru of SEO
marketing. According to him, content forms the backbone for
establishing the brand in an online environment and gets the brand
registered in the mind of the online audience. Good content is
ageless and if you can master on writing on topics after
researching, you can be sure that you will continue to reap its
benefits even if you are a startup organization.
The Importance Of Professional Help
To sum it up, while startup needs to
invest in hacks for growth, they also must not hesitate in taking
professional help as and when needed. There are service providers
like
RapidEssay who could help quite a bit in writing quality
content. This is because of their rich experience and also their
ability to understand the specific needs of startup organizations. |

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