Starting from scratch can
feel like a daunting task. Thereís the feeling of
needing to carve out a space for yourself in order to
establish secure roots for yourself that looms over
The universal formula for
success is rather simple. You need but three things to
get started in the right direction ó honor, labor, and
You need all three if you want the
kind of success that lasts. And this is especially true given the
kind of world we move in today. Almost every market in every
industry seems to be oversaturated. There are new ideas that sprout
everywhere, like mushrooms in a forest.
And with every one of these hopefuls
seeking a way to make their mark, it may seem nigh impossible to set
yourself apart from the crowd. But even so, isnít that the point of
being a dreamer? To want to build something even when things,
people, and situations may not agree with you.
So, youíre willing to work hard,
youíre willing to do things the right way, now, these are your tools
to make your mark:
A Captivating Brand
Nothing sets you apart from the crowd
more thoroughly than your identity. For this, you need to be clear
on what your business is, what its goals are, and why people should
choose your brand over others. A good example of this is
Thursday Boots. This then-startup, now established business, was
a crowdfunded project that sought to create high-quality boots for
honest prices. This is where having a good About Page becomes
A Google Business
Google is your primary medium to have
your business marketed. We live in the digital age where we rely on
the internet more than ever. There isnít a single search engine that
is more utilized than Google. Not only is your Google Business Page
going to contain all the necessary information on your business,
itís going to help get your business indexed. This also allows
potential customers to see citations about your business.
Citations are basically reviews, but
instead of consumers writing them, as is the case with reviews,
citations are made by platforms that enjoy a lot of credibility.
They are, in a sense, the critics of the online business realm. And
as you may have already surmised, they can either make or break your
business. This is why citation auditing packages, such as this one
Loganix, are a godsend for businesses online.
A Social Media
We donít just log on to social media
anymore. We live in it. We all have avatars that we want to portray
in a certain way. A business social media account is no different.
The majority of people have social media accounts and it only makes
sense to use these sites as marketing platforms and as a means to
introduce your brand to as many people as you can.
Whatís even better is that user data
is often collected and used to determine what ads actually show up
in a userís feed. This means that traffic from social media
platforms is often already filtered and they are most likely already
interested in your brand and cause.