Development Risk: Can the
product or service actually be created?
Manufacturing Risk: If the
product can be developed, can it actually be produced in appropriate
③ Marketing Risk: If the product
can be made, can it be
④ Financial Risk: If the product
can be sold effectively, will the resulting company be
and can the profits actually be realized in a form that allows
investors to receive cash?
⑤ Growth Risk: If the company can
achieve operating profitability at one level, can profitability be
maintain as the company evolves?
for Building a High-growth Business
8 Key Entrepreneurial Questions