Innovative Value is a characteristic of new outside-the-box value-rich product or service, a result of customer-driven innovation.

Innovative Value vs. Value Innovation

The focus is different:
"innovative value" is customer-focused;
"value innovation" is strategy-focused.



Vadim Kotelnikov

Innovative Value is a "we love you" message from developers of a new product or service to its users.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim


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"Add more value for your customer. It is to your advantage to control as much of the ladder as you can ‒ customers will be less likely to abandon you in favor of someone else, lower down the ladder, who offers less value. At the same time, your opportunity for margin and profit increases."

~ Michael Hammer



Steve Jobs advice quotes

Innovation distinguishes between a leader and a follower.

Steve Jobs



Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos



Love for Customers quotes Vadim Kotelnikov Innompic Planet of Loving Creators  

Value Innovation

Involve Customers as Co-innovators

Achieve Far More with INNOBALL

Customer Experience as a Love Story

Innovation Is Love

Innovative Financial Services

Disruptive Financial Services