1. Value Mantra

Your  → value mantra is a 3-5 word shorthand encapsulation of your customer-focused intent that includes one or two key points of difference in it.  Your value mantra must be a deeply resonant piece of your company's DNA and a core → guiding principle for making strategic decisions and keeping your ship on course... More

Examples of Value Mantras

2. Perceptions

If you want your message to hit the target, make an adjustment to the wind.

→ Marketing is a battle of → perceptions. Focus on the perceptions of your prospect, not the reality of your product.  >>>

3. Differentness

→ Be different. Don't copy others, be yourself, be unique and make the differentness of the value you create for your target audience clearly understood by them.

To illustrate, the → slogan "We don't teach, we inspire" clearly differentiates → Business e-Coach from traditional online educational resources. Your logo is also an extremely important part of your → differentiation strategy.

4. Category

5. Leadership

6. Prominence

The marketplace rewards those who change things and create truly remarkable products. Being remarkable means being notable and useful.

7. Benefits

Describe differentiated → customer benefits, not the product.

8. Emotion

Define → what emotions your brand, logo and products should evoke consistently in your target audience and design your marketing slogans, commercials and other promotional materials using appropriate words, colors and images.  >> 

9. Simplicity

Send simple messages to help customers make right choices faster.

10. Partnership

Position yourself as a helper and a business partner, not a → seller.  >>>