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To create any kind of niche, you must:
Know your exact target audience:
Think like your target audience or customers.
Know their exact
needs,
deep motivators, wants, dreams, goals,
problems and interests. Put yourself in their
shoes, think like them.
Observe people
to discover their unrealized needs. Give them polls and surveys to find
out what they're thinking. Pick or create a niche that none of your
competitors are using, create a differentiated
value propositions,
incite passionate reactions, and
teach the market about your new offering.
Know who your competitors are:
Think! Use your brain power. Ask yourself how you can set yourself apart
from
your competition. What could you offer that they can't?
Imagine
that your business is the
market leader. What niche put your business on
top of all your competitors?
Brainstorm, generate as many ideas as
possible, and then
select the really
disruptive and winning ones.
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7 Routes to High Profits
Design Customer Experience Journey
as a Love Story
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Competitive Disruption
Blue Ocean Strategy
Canon Creates a New Market Niche |
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