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Slogans
Slogans express a product’s stand or goal. They can be any short
phrase, or
trademark that can distinguish a product, making it notable.
Slogans are the foundations of a company’s marketing strategy. They
create
the first impression, help to generate interest and to develop
confidence in the product.
Humorous
Advertising Slogans
"Advertising
is 85% confusion and 15% commission."
~ Fred Allen
Briefcase
We help you camouflage your laziness!...
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Guillotine
Most effective dandruff treatment!
We'll solve all your problems!
...
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Taglines
A tagline is a memorable phrase that makes a company or a product
known and reinforces it in the consumers’ memories. Taglines lead
people closer to the message and to the essence of the brand.
While slogans are social expressions
that inform and draw the attention of consumers to what the company
or the product is all about, taglines are to create a lasting
dramatic effect in an audience’ memory and give a product or company
prominence and
distinction over the competition.
Unique Selling Proposition
(USP)
A
unique selling proposition (USP) defines your
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Competitive Advantage
 . You must identify what makes you
different from your competitors
and emphasize these advantages in your marketing. USP should make a
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proposition, be strong and unique...
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Sell
Benefits
Positioning
Hypercompetition is a key feature of a new economy.
In our
overcommunicated
society, positioning
is a new approach to communication, advertising and marketing.
Positioning is about how you
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differentiate
your product or service
in the mind of your prospect...
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The Battle of
Perceptions
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Marketing
is a battle of
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perceptions, not
product, and so the
mind takes preference over the marketplace. All truth is
relative ‒ people
believe what they want to believe. What people perceive to
be true that is the truth. The task of marketers is to establish or change
consumer perceptions, because if they don't they will not win the battle...
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Buzz
Marketing
Harnessing the Power of
Psychology
You don't need a degree in psychology to
compete
successfully in the marketplace, but you do need some way to
figure out the
different styles of interaction different people prefer to use. People tend to lead their decision-making process decisions
with one of the four functions: intuition, thinking, feeling, and sensing.
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Emotional
Marketing
Vividly differentiated differences that are anchored to a product and engage
the above functions can
enhance memory of your current and prospective
customers...
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Social Media Marketing:
10 Tips
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