Find
Blue Ocean Strategy
The Six Principles
Concept by W. Chan Kim & Renee Mauborgne
Creation of New Markets
Red Ocean Strategy
Head To Head Competition
Create uncontested market
Compete in existing markets
Make the competition irrelevant
Beat the competition
Create and capture new demand
Exploit existing demand
Break the value-cost trade-off
Make the value-cost trade-off
The Six Principles of Blue Ocean Strategy
The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.
Formulation Principles
Risk Factors
Reconstruct market boundaries
Search risk
Focus on the Big Picture, not the numbers
Planning risk
Reach beyond existing demand >>>
Scale risk
Get the strategic sequence right
Business Model risk
Evaluation principles
Overcome key organizational hurdles
Organizational risk
Build execution into strategy
Management risk
The Best Tool to strengthen Blue Ocean strategies
and prepare them for implementation
innoball
(Innovation Brainball) entrepreneurial simulation game
The Best Person to implement a Blue Ocean Strategy
Head of Growth
and a venturepreneurial radical innovation team
Examples of Blue Ocean projects
If you don't change the world, why do you exist at all?
VadiK
Inventor
Author
Founder
Innompic Games are not just a 'Blue Ocean' strategy, it is a BLUE PLANET strategy – a civilizational breakthrough that turns the Earth to the Planet of Loving Creators.
Yin-Yang Strategies
Dynamic balancing of
Yin and Yang − proactive and reactive innovations, inside-out and outside-in strategies leads to strategic achievement.
Dynamic balancing of 5 Basic Elements of IG creates the basis for long-terms success.
Innompic Ratings are the only 'Blue-Ocean' ratings that rank countries, schools and people by their ability to be venturepreneurial value innovators and to create harmonious innovative breakthrough.
Keep growing!
Strategic Management
Keep learning forward for if you strop learning, you stop creating history and become history.
Disruption Strategy
Disruptive Strategist ▪ Strategic Creativity
Competitive Disruption ▪ Stand Out
Surprise
INNOBALL
Achieve MORE ▪ Stronger Business Case
The Blue Ocean Strategy and Modern Business
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