The Tree of Online Success      Internet Business Models



Founded in 2001 and headquartered in California's Silicon Valley, BliueSnap (initially named 'Plimus') is regarded as one of the most innovative and effective business platforms in the world for online sales of digital products and services. BlueSnap's thirst for innovation is a key driver in their clients’ success. They are constantly analyzing and predicting market trends and are swift to embody new practical features into their product line to benefit BlueSnap users.

Creating Greater Customer Value: 9 Questions To Answer

In 2011, BlueSnap launched 'GoGuides' concise, contextual help displays to help Sellers and Affiliates drive more traffic and increase conversions as well as direct access to the firm's Instant Answers feature (providing answers to real-time customer questions). 'GoGuides' appear in the control panel to guide you through the BlueSnap platform and get you up and running faster and easier than ever before. The GoGuide also includes advanced tips to help improve sales results, relevant online tutorials, and glossary pages.

The first GoGuide is 'Get Up & Go,' offering navigation, advanced tips, and resources for
Sellers and Affiliates just starting on the BlueSnap platform. It covers all the essential points to ensure effective set up. Clicking the GoGuide arrow on the top right corner of the control panel screen opens the Guide interface. As new GoGuides are added, you will have a menu of GoGuides from which to choose. You can also click the Home icon to start the GoGuide process from the beginning.

Customer Care

Create Customer Value: 10 Lessons from Konosuke Matsushita

Add More Value for Your Customer

Modern ICT-powered Value Chain

Benefits of e-Business

Customer's Perspective of Quality

Deep Customer Focus: 10 Breakthroughs

Innovation Is Love

Customer-driven Innovation

Customer Intimacy

Benefit from Your Competitors


Listening To Your Customers

Customer Listening Tips    Customer Feedback


Best Practices and Success Stories

Succeeding Online

A Drop that Grew Larger than the Ocean

Market Segmentation by Business e-Coach

Dell's EON Solution

P&G: Internet as a Customer Listening Device


CVCI Digital Strategy