Google's 9 Notions of Innovation

"I used to call this 'Users, Not Money.' We believe that if we focus on the users, the money will come. In a truly virtual business, if you're successful, you'll be working at something that's so necessary people will pay for it in subscription form. Or you'll have so many users that advertisers will pay to sponsor the site," says Marissa Mayer, a Google's Top Manager... More

 Toyota

The fundamental reason for Toyota's success in the global marketplace lies in its corporate philosophy – the set of rules and attitudes that govern the use of its resources. Toyota have successfully penetrated global markets and established a world-wide presence by virtue of its productivity. The intent implicit in the → Toyota Production System is to stimulate people to think constantly – a "self-running, self-improving" system. Everyone, not just managers, can see what's happening. Every problem prompts why questions. → Empowered workers can → solve problems at a very detailed level. A lean learning culture permeates the entire company. Customer value creation and customer satisfaction results from enterprise-wide performance... More

→ 10 Lessons from Konosuke Matsushita

Johnson & Johnson

Our Credo

"We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high → quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit."... More

→ Creating Sustainable Profits: 9 Questions To Answer

 Amazon.com

New business model developed by Amazon.com creates value for customers by offering a synergistic combination of the following benefits:

No single aspect of Amazon.com's → business model is sufficient to create a → sustainable competitive advantage. It is the synergistic combination of all of these information services and logistical processes that creates value for customers and comprise Amazon.com's competitive advantage... More 

 Charles Schwab

Charles Schwab, the founder of the US leading discounted stock brokerage company, has talked about his effort to assume the perspective of his customer. "I am like a chief. I like to taste the food. If it tastes bad, I don't serve it. I'm constantly monitoring what we do, and I'm always looking for better ways we can provide financial services, ways that would make me happy if I were a client."... More

 Ford

 "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." ~ Henry Ford

Ford used to be defined as "auto manufacturer", but that label doesn't fit so well any more. Ford Motor Company's leaders thought expansively to find related marketplaces the company could serve and broadened their niche from the market for vehicles to the lifetime needs of vehicle owners. Today the description "designer and marketer of automobiles" is more accurate. Ford's primary value-added is understanding customer requirements and positioning products to accommodate those needs. Ford concentrates on identifying market segments and shapes vehicles and services to fit them.