‽ What is your compelling "Why?" Why do I want to start this business? If it is money, why and how much?

‽ What 'needs' will it satisfy for yourself? Is it self-realization, value creation, financial freedom and/or something else?

 Acceptance, Freedom, Power, Recognition, Security, or Service to others?

‽ If you need partners, what truly drives them?

‽ Are you in agreement with them on goals and styles?

‽ What type of venture do you want to start and why?

‽ What information do you have that may have a bearing on the new venture?

‽ What would represent success to you? Outrageous success?

‽ What would represent a fun way to achieve that success?

‽ What critical skills are required of you to achieve that success?

‽ Do you have those skills? If not, how will you acquire them?

‽ Do you have direct experience related to the venture? Industry, entrepreneurial, other?

‽ Number of full time ventures started as a founding team member?

‽ What key contacts, skills, education or other attributes will help you with this venture?

‽ Do you have contacts to help you objectively evaluate this venture?

‽ Do you have contacts that will help you finance this venture?

‽ Do you have contacts that will help you better understand your customers?  >>>

‽ What personal benefit will this venture bring you?

Compare the answers to all three of these models (Good, Likely, and Worst Case Scenarios) and evaluate the results.