‽ Is your venture based on a true marketplace need, not an idea from your family and friends? Do people really want this or do you think they need it? Want wins over need.

‽ What do you really know about the marketplace? (Not just opinions, but real facts.)

‽ What is happening in the marketplace to fill this need? What is →  in the pipeline  of development?

‽ What specific evidence do you have that the need really exists?

‽ How long will the 'window of opportunity' be open? Based on what information?

‽ Are there follow-on opportunities to allow a growing business and multiple products?

‽ Who specifically are your → customers and how many of them currently exist? Missionary marketing is not recommended. Creating a solution where no problem exists is a formula for failure!

‽ How will you get information to those customers?

‽ Will you → sell directly or indirectly to your customers?

‽ Will you be selling to businesses, end users or resellers?

‽ Have you talked to potential customers about their needs and how to best satisfy them?

‽ What are your observations and is there a universal theme or solution?

‽ Identify each major customer group and identify four key traits.

‽ Describe the market distribution channels you will use and how you can best reach them.

‽ Will you have direct contact with your customers?

‽ What is your best estimate of total market size versus the number of customers you can reach?