‽ Who specifically are your
customers and how many of them currently exist?
Missionary marketing is not recommended. Creating a solution where no
problem exists is a formula for failure!
‽ How will you get information to those customers?
‽ Will you
directly or indirectly to your customers?
‽ Will you be selling to businesses, end users or resellers?
‽ Have you
talked to potential customers about their needs and how to best
‽ What are your observations and is there a universal theme or solution?
‽ Identify each major
group and identify four key traits.
‽ Describe the market distribution channels you will use and how you can best
‽ Will you have
direct contact with your customers?
‽ What is your best estimate of total market size versus the number of
customers you can reach?
‽ How many can you get in the first year? Based on what