Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.




Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It calls for you to sell nonstandardized products to customers with unique needs.




PowerPoints for Teachers: Strategic Management




Competitive differentiation focuses on how to stand out from the competition in the mind of company's prospects.


Competitive Disruption




Strategic brand management, brand attributes and brand appeal are components of differentiation strategy aimed at attracting people and turn them to loyal customer,

Positioning is about how you differentiate your company, product or service in the mind of your prospect on a long-term basis.

Innompic Peace Prize positioned




Vadim Kotelnikov

Coaching by Example

World's #1 Innompic Games

Innompic Games


Trendsetter Innompic Games

Differentiation strategies helped us launch and establish Innompic Games as a civilizational breakthrough, a trend setter and the World's #1 in target areas.