If you want your
hit the target,
make an adjustment to the wind.
Marketing is a battle of
Focus on the
perceptions of your prospect, not the reality of your product.
Don't copy others, be yourself,
be unique and make the differentness of the value you create for your
target audience clearly understood by them.
To illustrate, the
"We don't teach, we inspire" clearly differentiates
from traditional online educational resources. Your
logo is also
an extremely important part of your
Create your own market niche and give it a name.
Position yourself as the
leader in your market niche.