Vadim Kotelnikov    

Positioning: Top 10 Tips Kore 10 Tips

Differentiate Yourself and Your Product In the Mind of Your Prospect


Business e-Coach  Perconal Icon of Vadim Kotelnikov  Kore 10 Tips


If you want your message to hit the target,
make adjustment to the wind.


1. Value Mantra

Your   value mantra is a 3-5 word shorthand encapsulation of your customer-focused intent that includes one or two key points of difference in it.  Your value mantra must be a deeply resonant piece of your company's DNA and a core guiding principle for making strategic decisions and keeping your ship on course.

Vadim Kotelnikov personal logo My value mantra: Discover Innovate Grow

CimJoy value mantra: Learn Grow Rejoice

Nike brand mantra: Authentic Athletic Performance

Disney brand mantra: Fun Family Entertainment

2. Perceptions

Marketing is a battle of perceptions. Focus on the perceptions of your prospect, not the reality of your product

3. Differentness

Be different. Don't copy others, be yourself, be unique and make the differentness of the value you create for your target audience clearly understood by them.
To illustrate, the
slogan "We don't teach, we inspire" clearly differentiates Business e-Coach from traditional online educational resources. Your logo is also an extremely important part of your differentiation strategy.

4. Category

Create your own market niche and give it a name

5. Leadership

Position yourself as the leader in your market niche

6. Prominence

The marketplace rewards those who change things and create truly remarkable products. Being remarkable means being notable and useful.

7. Benefits

Describe differentiated customer benefits, not the product

8. Emotion

Define what emotions your brand, logo and products should evoke consistently in your target audience and design your marketing slogans, commercials and other promotional materials using appropriate words, colors and images.

9. Simplicity

Send simple messages to help customers make right choices faster

10. Partnership

Position yourself as a business partner, not a seller.





Differentiation Strategy

Surprise To Win: 3 Strategies

Positioning    10 Commandments

4 Steps of Your Differentiation Strategy

Blue Ocean vs. Red Ocean Strategy

Differentiating With Different Types of People


Brand Management

Advantages of Strong Brands

Great Slogan    Logo Design: 10 Tips

Strategic Brand Management


Marketing Strategies

Virtuoso Marketing

Core Marketing Message (CMM)

Customer Value Proposition

Top 10 Subconscious Values

Focus on Emotional Drivers

Creative Marketing

Buzz Marketing

Experiential Marketing    Credibility Marketing

Marketing To the Subconscious

Creating Customers

Color Psychology in Marketing and Branding


Effective Advertising

Advertising Slogans    USP


The Art of Competing

Competitive Strategy

Benefit from Your Competitors



Success Stories and Best Practices

Be Different

Brand Management

Unisys Repositioning the Company Creative Buzz Marketing

Marketing Secrets of the Rich Dad Brand

Asian Home Gourmet Brand

Buzz Marketing    Emotional Marketing

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