Value Mantra

Your   value mantra is a 3-5 word shorthand encapsulation of your customer-focused intent that includes one or two key points of difference in it.  Your value mantra must be a deeply resonant piece of your company's DNA and a core guiding principle for making strategic decisions and keeping your ship on course... More

Case Studies Examples of Value Mantras


Business e-Coach Business e-Coach

Discover Innovate Grow

Innompic Games

Learn Create Thrive


Learn Grow Rejoice


Authentic Athletic Performance


Fun Family Entertainment



If you want your message to hit the target,
make an adjustment to the wind.

Marketing is a battle of perceptions. Focus on the perceptions of your prospect, not the reality of your product


Be different. Don't copy others, be yourself, be unique and make the differentness of the value you create for your target audience clearly understood by them.

To illustrate, the slogan "We don't teach, we inspire" clearly differentiates Business e-Coach from traditional online educational resources. Your logo is also an extremely important part of your differentiation strategy.


Create your own market niche and give it a name  >>>


Position yourself as the leader in your market niche


The marketplace rewards those who change things and create truly remarkable products. Being remarkable means being notable and useful.


Describe differentiated customer benefits, not the product


Define what emotions your brand, logo and products should evoke consistently in your target audience and design your marketing slogans, commercials and other promotional materials using appropriate words, colors and images


Send simple messages to help customers make right choices faster


Position yourself as a business partner, not a seller