Strategic Brand Management involves the design and implementation of differentiation,  positioning and marketing programs and activities to build, manage and manage brand attributes, brand appeal, brand consistency, and brand equity in order to improve the long-term profitability of the brand strategies. 

→ The role of brands, the concept of brand equity, and the advantages of creating strong brands.

→ The three main ways to build brand equity by properly choosing brand elements, supporting marketing programs, and leveraging secondary associations.

→ Different approaches to measure brand equity and how to implement a brand equity measurement system.

→ Alternative branding strategies and how to devise brand hierarchies and brand portfolios.

→ The role of corporate brands, individual brands, family brands, and brand modifiers and how they can be combined into sub-brands.

→ How to adjust branding strategies over time and geographic boundaries to maximize brand equity.

→ How to build brands in the age of the organized consumer.

Examples of Branding

Brand Attributes of Innompic Games

Asian Home Gourmet