Perfect Your Elevator
When you are an entrepreneur, life is
full of business possibilities. There are many intriguing ways to
make money and a lot of different opportunities to pursue. To be
successful, though, you will need to focus on the market niche and
offerings that are just right for you. You want your potential
prospects and future customers to know exactly what you do.
One of the best ways to fine tune your
business focus and narrow down your niche is to practice your
elevator speech. Think of the elevator speech as your 90 second
informercial introducing a prospective customer to you, your
business and the reason they should buy from you. It takes real work
to master your elevator pitch and if you are off-target with your
offering you'll know it because you won't even be able to finish the
pitch. When you have the perfect idea, though, you'll deliver your
speech without missing a beat.