Case Studies


The Power and Beauty of



Case Studies




Albert Einstein quotes

Out of clutter find simplicity...
When the solution is simple, God is answering.



Warren Buffett advice quotes

Business schools reward complex behavior more than simple behavior, but simple behavior is more effective.

Warren Buffet



Vadim Kotelnikov

Innovation is, actually, a very simple phenomenon. Innovation is about love ‒ love what you do and love your customers.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon


Steve Jobs advice quotes

You have to work hard to get your thinking clean to make it simple. Once you get there, you can move mountains.

Steve Jobs



Jack Welch advice business quotes

The 3s of winning in business are
Self-Confidence, Simplicity, and Speed

Jack Welch






5 Simple Rules of Happiness

Live a simple life and enjoy what you have... More

Main Benefits of Getting Simple in Business

GE Leadership Effectiveness Survey (LES)

Hates / avoids / eliminates "bureaucracy" and strives for brevity, simplicity, clarity... More

Google's 9 Notions of Innovation

Provide something simple to use and easy to love. The money will follow... More

Eight Attributes of Corporate Success

By Peters and Waterman

Simple form, lean staff... More

Fast Company

Simplicity: Lessons from Leading Companies

Fast Evaluation of Ideas and Decision Making

Fast Thinking    Sustaining Speed



Why Simplicity Works

Simplicity helps people work smarter. As Bill Jensen, the author of Simplicity The New Competitive Advantage in a World of More, Better, Faster puts it, "Simplicity works because it is based on human nature and common sense."

3Ss of Winning in Business

Narrowing the Options

In today's era of over-communication, the avalanche of news about the rapid changes of modern life and management issues is turning people off. "The universal problem seems to be how hard people have to work just to figure out what to do. Task work has been streamlined, but knowledge work has become more cluttered and confusing. Making the right choices fast, while everything is changing is now the toughest part of getting our work done." writes Bill Jensen.

Most management training teach you to deal with every variable, seek out every option, and analyze every angle. "Unfortunately, when you start spinning out all kinds of different solutions, you're on the road to chaos. You end up with contradictory ideas and people running in different directions. Simplicity requires that you narrow the options and return to a single path," says Jack Trout.  >>>

The Growing Avoidance of Complexity

The psychologist Dr. Carol Moog states that in our culture, there's is a "paranoia of omission". There's a sense that you have to cover all your options because you could be attacked at any moment. You can't miss anything or it could be fatal to your carrer.

This leads to maddening complexity. The best way to deal with these natural fears is to focus on the right problem. That's the power of simplicity.

Besides, people don't want to spent too much time on thinking. By simplifying a complex issue, you are making it easier for people make a decision faster, without too much thought.

Learning Power

In learning, we want things fast, but we don't have time to study. "The world is changing so rapidly that by the time we learn something, it has often changed in some way, shape or form... We want satisfaction, proof that even though life is moving quickly, we are gaining on it and we are making a difference."5 Simple ideas from people who have done simple things and achieved great results make this high-speed race more manageable. They enable you to get started in small, immediate ways that make a difference, confident that you will make progress if you take the initiative to act.

Apply 80/20 Rule to Your Business

"Because business is wasteful, and because complexity and waste feed on each other, a simple business will always be better than a complex business". To succeed in managing change and transforming your business by applying the 80/20 Principle you need to demonstrate that simple is beautiful and why. Unless you understand this, you will never be willing to give up underperforming 80% of your current business and overheads. "The way to create something great is to create something simple... Progress requires simplicity; and simplicity requires ruthlessness," writes Richard Koch.6... More

Case Studies Google

On the Web, simplicity is a necessary condition for survival. If your website is difficult to use, people leave. Keep your website simple and visitors will use it. Rapid growth of Google due to popularity of its ultra-simple interface is a prime example.  >>> 

16 Ways to Avoid the Hassle of Commercializing University Technology

By: Terry Collison

If you have a technology policy and a procedure, make sure nobody in the university community actually understands what it is. Complexity is good... More






80/20 Principle and the Beauty of Simplicity

Benefits of Simplicity for Business




Stand on the shoulders of giants see farther boos abilities


"Clear tough-minded people are the most simple."
~ Jack Welch

* * *

"Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand." ~ Colin Powell




Confucius advice

The firm, the enduring, the simple, and the modest are near to virtue.




Lao Tzu advice quotes teachings

I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.

Lao Tzu






  1. Simplicity The New Competitive Advantage in a World of More, Better, Faster, Bill Jensen

  2. "The Power of Simplicity", Jack Trout with Steve Rivkin

  3. "Jack Welch, speech, The Bay Area Council, San Francisco, California, September 6

  4. "Direct from Dell", Michael Dell with Catherine Fredman

  5. Foreword to "1001 Ways to Energize Employees", Jack Stack

  6. "The 80/20 Principle", Richard Koch

  7. Roads to Success, Heller Robert