In today's overcrowded
and
overcomunicated marketplace, being just excellent is not enough.
You must also be remarkable and rememberable. You must create your
personal brand.
|
|
My
Personal Logo
The
logo is to communicate three things:
(1) "V" for Vadim;
(2) Helping people and companies grow;
(3) Sourcing inspiration and insights from the Universe and channeling them
to people.
>>>
|
KoRe
'KoRe' stands for 'KOtelnikov's
REcipe'
→
KoRe 10 Branding Story
→
KoRe 10 Innovative Thinking Tools
→
KoRe 10 Tips
→
Disruptive Innopreneur: KoRe 3 Roles
Kossages
"If you stop
→
learning,
you stop creating history and become history."
'Kossages' are my
trademark sayings. The word is an integration of three
words: 'Kotelnikov', 'sage' and 'messages'.
>>>
|
 Logo
of
Business e-Coach
The
logo of
Business e-Coach, a core component of the Ten3
branding and
→
differentiation strategy, was designed to meet the following
criteria...
More
|
 |
The
Family of e-Coaching Websites
>>>
To create
→
greater value for
diverse groups of users,
I have gradually built
a
→
synergistic
network of
diversified e-coaching sites. The logo of several websites clearly
indicates that the site belongs to the e-Coaching brand.
|
 Procter &
Gamble
At Procter & Gamble,
branding is almost everything. In the age of the Web,
P&G turned the Internet into a device for
listening to customers –
and for experimenting with its brands...
More
Chanel Inc.
By refusing to license out the Chanel name after the death of Coco Chanel,
the founder of Chanel Inc., the company has maintained strict quality
control over its products, allowing it to stay at the top of its game.
Today, Chanel’s logo continues to represent an image of chic, elegance, and
quality around the world...
More
Amazon.com
Amazon.com
has steadily increased its spending on
advertising and promotion to make its brand stronger and build
brand equity. By 2003, the brand
of Amazon.com was worth US$ 22 billion. "A brand for a company is like a
reputation for a person. You earn reputation by trying to do hard things
well," says Jeff Bezos, the Founder of Amazon.com...
More
Unisys: Repositioning the Company
In 1998, Larry Weinbach joined Unisys from Anderson Worldwide. When he
joined Unisys, Weinbach immediately said that the Unisys brand was tarnished
and decided to rebuild it...
More
Asian
Home Gourmet
To stand out from the crowd and
survive in Asia, let alone globally, the brand has to somehow convince the consumer
that it is
different and better. What can Cerebos Pacific do to convince people to
buy its brand, as opposed to the array of competitive sauce additives that
are available around the world? The answer lies in an insight used to express
Asian values, relative to food, to build the
brand
personality, instead of a traditional approach to
positioning
Asian foods...
Brand strengths: personality; a
combination of features and attributes; rational,
emotional,
and aspirational
positioning strategies; excellent use of animation in demonstrating
brand values...
More
Rich
Dad Brand
Robert Kiyosaki has written 18 books that have
sold 26 million copies combined. He’s best known for his “Rich
Dad, Poor Dad” brand, which he has branched out into not only
numerous bestselling books, but also into board games, software games, audio
programs and a monthly newsletter...
More
Facebook Rebranding: Strengths and Weaknesses of the
"Meta" Name
|
